Hughes Systique Intelligent Monetization Platform

Intelligent-Monetization-Platform-ViewHSC’s Intelligent Monetization Platform (IMP) is a system that focuses on delivering measurable outcomes to brick-and-mortar retailers, such as increasing footfall and increasing conversion rate.

IMP fuses multiple customer data points, such as demographics, purchases, location, dwell time, journey analytics and more attributes to create sophisticated services quickly. Examples of such services include measuring success of campaigns by measuring change to footfall, predicting how a future campaign may perform, and contextualized proximity marketing messages.

HSC’s IMP comes with dashboards that provide visualization of the uptake of such services. HSC’s IMP can extract relevant customer related attributes from multiple sources like the Next Generation Hotspot Solution, People Insights AI, as well as any attributes from pre-existing sources (e.g. loyalty databases, POS data, etc).