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Org Chart

Payment Facilitation

Privacy Policy Generators

Project Portfolio Management

Enterprise

Accounting

Online Trading

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

Employee Performance Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Governance

Cloud Storage

Container Management

Endpoint Encryption

File Sync and Share

Fraud Detection

HTML Editors

High Availability Cluster

IT Asset Management

Incident Response

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Phishing Detection and Response

Remote Monitoring and Management

Software Defined Storage (SDS)

System Monitoring

Traffic Switching

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User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Graphics

Headless CMS

Market Intelligence

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Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

Intrusion Detection

Secure Access Service Edge (SASE)

Security

Auto Repair

Building Information Modeling (BIM)

Emergency Notification

HIPAA Compliance

Homeowner's Association (HOA) Management

Insurance Agency Management

Intelligent Document Processing

Investment Portfolio Management

Retail Analytics

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IBM Digital Data Exchange (DDX) application is IBM's tag management system and API data syndication platform, integrated with and thus acquirable through many of IBM's larger data management or marketing platforms: IBM Digital Analytics, IBM Tealeaf, IBM Interact, and IBM Silverpop... useful for speeding tag deployment.

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence.  The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement.

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IBM Digital Data Exchange

A tag management system houses all the tags from marketing campaigns inside a single container tag, and allows you to manage and maintain them from within a single application without any help from IT.

Tag Management

IBM is a global technology and innovation company headquartered in Armonk, NY.  It is one of the largest technology and consulting employers in the world, with approximately 427,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and advanced servers and supercomputers. Utilizing its business consulting, technology and R&amp;D expertise, IBM says it helps clients become "smarter" as the planet becomes more digitally interconnected. This includes working with organizations and governments to build systems that improve traffic congestion, availability of clean water, and the health and safety of populations. IBM invests more than $6 billion a year in R&amp;D, just completing its 18th year of patent leadership. IBM Research has received recognition beyond any commercial technology research organization and is home to 5 Nobel Laureates, 9 US National Medals of Technology, 5 US National Medals of Science, 6 Turing Awards, and 10 Inductees in US Inventors Hall of Fame. The company was behind the inventions of the PC; SABRE travel reservation system; UPC codes, Watson, the Jeopardy!-playing computing system, and much more.

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Tag Load Rules

Load rules can use Browser DOM elements

Load rules can use data in 1st Party Cookies

Load rules can use Querystring parameters

Load rules can use JavaScript variables

Load rules can contain date/time constraints

Load rules support multi-part logic

Load rules can use data elements from DMP

Load rules based on channel attribution

Data Management & Integrity

Features related to data management and integrity

Event tracking

The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

Mobile event tracking

The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.

Data distribution management

The software manages the collection and distribution of data among various technologies.

Universal data layer

The software utilizes a set of universal data made available through the browser, server, or HTML content.

Automated error checking

The software automatically detects and alerts users of code errors.

Auto-scanning of pages for un-managed tags

TMS Architecture

Features related to the architecture of the tag management system

Multi-account support

Global support

Uses globally available CDN

Multi-CDN support

Multiple release environments

Single HTTP/HTTPS implementation

Configurable data privacy policies

EU compliance

Ability to self-host

Ability to preview & test before deploying

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Multi-factor authentication

User-level audit trail

Version history

Simple roll-back capabilities

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

IBM DDX

Overview

What is IBM DDX?