What is Ibotta?
Ibotta's network is a pay-per-sale performance and promotion marketing solution for brands. The Ibotta Performance Network enables brands to influence shopper behavior to drive incremental lift, market share gains, and cross-portfolio expansion on a pay-per-sale basis.
Retailers can use Ibotta's platform to deliver thousands of digital offers to their customers, and also to access a comprehensive suite of versatile capabilities including offer inventory management, offer personalization, and offer administration.
Retailers can use Ibotta's platform to deliver thousands of digital offers to their customers, and also to access a comprehensive suite of versatile capabilities including offer inventory management, offer personalization, and offer administration.
Publishers can use offers as:
- Digital coupons: provide a discount at POS
- Cash back offers: provide the consumer with a reward that can be used on a subsequent trip in-store or online
- Flexible coupons: allow the consumer to decide if they want the value on their current trip or if they want to bank their rewards for future use
Ibotta works with publishers to build a custom program that maximizes value for shoppers and achieves the retailer's goals around loyalty. Ibotta also supports diverse sources of offer funding, including national, shopper, and retailer-funded offers.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |