What is Cvent iCapture?
Cvent iCapture is a mobile app-based lead capture tool that standardizes capture forms and covers multiple capture methods (badge scans, kiosks) to ensure no lead gets left behind. Unlike Cvent LeadCapture (which operates within Cvent-managed events), iCapture targets exhibitors and sales teams attending third-party trade shows and conferences where registration data is not housed in Cvent.
Key Capabilities
- Badge Integration & Data Pull: iCapture integrates with 130+ badge providers and other capture methods, pulling the official registration data behind the badge instead of relying on guesswork or manual typing. The system supports barcode scanning, QR codes, and manual business card photography via mobile device camera.
- Standardized Lead Forms: Capture forms are standardized to keep lead data clean and consistent, and lead data is captured directly from verified badge data to cut manual cleanup so reps can follow up faster. The Group Scan feature allows teams to scan multiple badges in one go and attach them to a single conversation, reducing repetitive data entry.
- Real-Time Lead Qualification: Combined with standardized capture forms and qualification fields, sales teams receive clean, reliable records they can actually trust and work from, show after show. Custom qualification questions can be configured to capture lead intent, product interest, and decision timeline.
- Kiosk Deployment: The platform supports kiosk mode, where prospects can manually add contact information or scan their badge, after which contact details are saved and remaining qualifying questions are presented.
- Real-Time Lead Routing & Automation: Leads are scored, segmented, and routed automatically into CRM/MAP systems so priority prospects can land in rep queues and nurture programs almost immediately after a scan, often while the show is still live, allowing sales to reach hot prospects first with full conversation notes and qualifiers.
- CRM & Marketing Automation Integration: The application syncs to marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot, Act-On) and CRM systems (Salesforce, SugarCRM, Dynamics 365), as well as email service providers and custom databases.
- Offline Capability: The app does not require an internet connection to operate.
- Event Analytics: Because every lead is captured the same way and synced to CRM/MAP with show, campaign, and qualification data, marketing can see exactly which events, booths, and reps generate opportunities and revenue.
Audience & Use Cases
Audience: Sales representatives, field marketing teams, and exhibitors attending external trade shows and conferences; event marketing teams managing multi-show campaigns requiring consistent lead capture across venues.
Use Cases:
- Exhibitor lead capture at third-party trade shows and conferences where the event platform is not Cvent
- Multi-show lead management programs requiring standardized qualification and CRM routing across diverse events
- High-volume lead capture environments (conference booths, exhibition halls, networking events) where manual badge collection creates data loss or delays post-show follow-up
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Web-Based, Android, iPhone, iPad |
| Mobile Application | No |