ID5 IdentityCloud

ID5 IdentityCloud is a user identification solution specifically designed for digital advertising environments. It caters to companies of all sizes within the digital advertising industry, including publishers, Supply Side Platforms (SSPs), Data Platforms, Demand Side Platforms (DSPs), and advertisers.

Key Features

Improved Monetization: ID5 IdentityCloud empowers publishers to enhance monetization by accurately identifying authenticated and unauthenticated users across all digital advertising environments using the ID5 ID. By securely sharing first-party user IDs with monetization partners, publishers can optimize targeting and personalization, potentially resulting in higher CPMs and overall revenue.

Privacy Compliance: With its privacy-by-design technology, ID5 ensures publishers' compliance with data privacy regulations. Publishers can prevent data leakage by selectively granting permission to authorized partners only. IdentityCloud prioritizes privacy, minimizing the risk of data breaches and safeguarding user privacy.

High Match Rates: Leveraging ID5 IdentityCloud, Supply Side Platforms (SSPs) can achieve exceptional match rates of 100% in all digital advertising environments. The ID5 ID enables SSPs to efficiently send more identifiable bid requests to buyers, potentially increasing bid density and overall publisher revenue. SSPs can maximize the addressability and value of their clients' inventory by leveraging this efficient and privacy-compliant identity solution.

Improved Audience Activation: Data Platforms can significantly enhance the availability of first and third-party data in activation platforms by leveraging the Partner Graph offered by IdentityCloud. This empowers Data Management Platforms (DMPs) and Data Providers to seamlessly make user data available to brands at scale across all digital advertising environments. The ID5 ID enables clients to effortlessly activate audiences in cookieless environments, thereby future-proofing their business.

Enhanced Campaign Performance: DSPs can optimize bidding strategies and campaign performance across all digital advertising environments by leveraging the ID5 ID provided by IdentityCloud. The Cross-device Graph offered by IdentityCloud enables DSPs to effectively reach and engage with a broader consumer base across multiple devices, potentially generating superior ROI from their campaigns. By relying on ID5 as a specialized solution provider, DSPs can mitigate privacy compliance risks and reduce infrastructure costs.