TrustRadius: an HG Insights company

What is IDC Velocity?

IDC Velocity is a sales intelligence solution presented as a single source for trusted sales planning data, supporting precise TAM/SAM creation and account prioritization.

With the application, sales managers can:

  • Calculate Total Addressable Market (TAM) and Service Addressable Market (SAM) for specific opportunities based on a company's ICP metrics
  • Quantify the potential in markets adjacent to any defined ICP to uncover opportunities
  • Clearly see the level of competition in specific markets with market share data
  • Leverage IDC data-backed recommendations on market opportunities and account prospects

Some roles supported by IDC Velocity include:

  • Sales Operations Leaders – proactively drive quarterly and annual sales planning with intelligence that informs projections
  • Territory/Sales Managers – drive more conversions in specific sales motions with better understanding of a company's real TAM/SAM, and prioritize accounts with IDC data-centric recommendations
  • Marketing Teams – build ABM account targets not from wish-list compilations, use real, recent data to understand the most likely spenders in each market

IDC Velocity provides users proprietary recommendations on ICP, TAM/SAM projections, level of competition in specific markets, as well as relevance scores for target accounts. Each recommendation is backed with an explanation, so that the method used in gathering information and constructing this recommendation can be better understood.

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Technical Details
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What is IDC Velocity?
IDC Velocity is a sales intelligence solution presented as a single source for trusted sales planning data, supporting precise TAM/SAM creation and account prioritization.