Grip

As INDG's software branch, Grip simplifies content production by combining CGI, rule-based generative AI, and post-production into an content generator that transforms master ad creatives into infinite variations.

Grip’s modular templates are programmed to follow brand guidelines while offering endless flexibility. Utilizing digital twins and brand assets, marketers can generate high-quality images and videos that maintain product fidelity and strict brand adherence.

Grip lets users customize every aspect of their marketing content—products, backgrounds, models, and text. The platform can be incorporated into existing systems via API and offers enterprise features like SSO, permissions, and bulk ordering.