influData

influData enables the detailed search and analysis of over 20 million influencers and their audiences, offering more than 50 graph-based scores and analyses available for each creator and audience. These scores and analyses display an influencer’s value for advertising campaigns and deliver precise follower insights. The quality scores allows users to check the performance of each creator based on engagement, smart media value, and follower growth. In addition, real followers can be distinguished from fakes, and the target group can be precisely targeted across all platforms.
influData’s Cloud package is the foundation of modern influencer marketing and includes unlimited searches, quality scores, campaign tracking and all creator insights. Additional features such as audience reports or the compare and overlap function, in which several profiles and their audiences can be compared, can also be added.
influData is suitable for agencies, brands and companies, regardless of their size, who want to focus on influencer marketing. In addition to Instagram and TikTok, influData also offers discovery & analytics on YouTube and YouTube shorts. influData has been available since 2020 and the vendor states it currently has almost 5,000 users worldwide.