Name: Influential
Author: The Influential Network

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

WebOps

Development

Business Intelligence (BI)

Collaboration

Visual Collaboration

VoIP

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

API Management

App Development

Browser

Cloud Storage

Component Content Management

Data Observability

Enterprise Architecture Management

Fraud Detection

Hosted Virtual Desktop

Hyper-Converged Infrastructure

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

MLOps

Network Access Control (NAC)

Network Performance Monitoring

Remote Support

Requirements Management

Security Awareness Training

Session Border Controllers

Voice Recognition

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Content Marketing

Digital Signage

Direct Mail Automation

Email Management

Email Marketing

Event Registration

Marketing Automation

Marketing Resource Management

Online Reputation Management

Search Marketing Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Business Caller ID

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Data Loss Prevention

Insider Risk Management

Security

Commercial Drone

Construction Accounting

HIPAA Compliance

Multiple Listing Service (MLS)

Smart Cities

Utilities

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

TapInfluence

Tapinfluence

Awario

GRIN

ARInsights ARchitect

ARInsights

Aspire.io

Ninja Outreach

GroupHigh

IZEA

Tagger

Sprout Social

Influential is an influencer marketing platform developed by The Influential Network, Inc. According to the vendor, it aims to facilitate collaborations between brands and influencers through the use of advanced AI technology and comprehensive data analysis. The platform is targeted at small to large companies in various industries, including marketing professionals, advertising agencies, brand managers, social media managers, and e-commerce companies.

## Key Features

**Advanced AI Technology**: The vendor claims that Influential has an exclusive partnership with IBM Watson, allowing them to leverage advanced AI technology for precise talent-to-brand matching. They state that their AI has undergone nearly a decade of refinements, enabling psychographic analysis, brand matching, and personality insights.

**Detailed Data Analysis**: According to the vendor, Influential's AI examines over 100 billion data points from social media posts to uncover actionable insights. They claim that their comprehensive dataset powers brand campaigns and generates tangible real-world ROI, helping brands understand audience behavior and preferences.

**Vast and Diverse Creator Network**: Influential boasts a large and diverse network of over 3.5 million creators, according to the vendor. They state that this network includes talent from various industries and backgrounds, providing brands with a wide range of options for collaborations that align with their target audience and brand values.

**Comprehensive Brand Safety Checks**: The vendor emphasizes that Influential ensures brand safety by conducting thorough checks on creators before partnering with them. They claim to have robust measures in place to protect brands from associating with inappropriate or harmful content, aiming to maintain the integrity and reputation of the brands they work with.

**Robust Results**: According to the vendor, Influential's campaigns have resulted in over $2.5 billion in measurable sales for their brand and agency partners. They claim to have a track record of successfully predicting and proving ROI, tracking conversions across online and offline metrics through partnerships with data analytics companies.

**Seamless Collaboration**: Influential provides a seamless workflow for clients, offering detailed campaign reporting to keep them informed about the progress and performance of their campaigns, according to the vendor. They state that their dedicated campaign team guides every campaign from start to finish, handling all creator relationships.

**Human Data-driven Decisions**: The vendor highlights that Influential combines machine learning with human expertise to inspire creative content, strategy, and influencer curation. They claim that their team of experts leverages AI technology to make data-driven decisions and provide innovative media solutions, aiming to enhance the effectiveness and impact of their campaigns.

**Trusted Team**: Influential's team of strategists and managers are experienced professionals with expertise in influencer marketing, according to the vendor. They state that their team has an average NPS (Net Promoter Score) of 87, double the national average, indicating high levels of customer satisfaction. The vendor suggests that clients can trust Influential's team to deliver results and effectively manage their influencer marketing campaigns.

**Streamlined Process**: According to the vendor, Influential has a streamlined process that aims to simplify influencer marketing for their clients. They claim to handle influencer selection, content creation, and campaign optimization, saving time and resources for brands to focus on other aspects of their business.

Starter

Custom

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Influential

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

The Influential Network

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Influencer Marketing Software

Influential

Overview

What is Influential?