Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Cat avg: 8.7
Insequent Matrix (discontinued)
7 Reviews and Ratings
Top Performing Features
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Cat avg: 8
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Cat avg: 8.4
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Cat avg: 7.4
Worst Performing Features
Task management
Users can track and manage the tasks associated with SEO.
Cat avg: 6.8
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Cat avg: 7.2
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Cat avg: 8.3
Insequent Matrix (discontinued) Features from Reviews
SEO
Core features related to search engine optimization
10+28%
Keyword analysis
The tool analyzes the content of your site to help discover the right keywords.
Category average: 8.7
Competitive analysis
The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.
Category average: 8
Site audit / diagnostics
The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.
Category average: 8.4
Site recommendations
The tool recommends site structure improvements and other tasks to help with SEO.
Category average: 7.4
Task management
Users can track and manage the tasks associated with SEO.
Category average: 6.8
SEO Channels
Features related to optimizing your website for specific channels
10+28%
Social SEO
The tool tracks social mentions and backlinks and their impact on SEO.
Category average: 7.2
Mobile SEO
The tool helps optimize your website for searches done on mobile devices.
Category average: 8.3
SEO Platform & Account Management
Features related to scalability and integration of the SEO platform
10+16%
Multi-domain support
For SEO agencies, the tool allows users to track multiple domains in one instance.
Category average: 8.5
Integration with web analytics tools
The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).
Category average: 8.7