Name: Instigo
Price: 19 USD
Author: Instigo

Communications Outsourcing

Help Desk

Web and Video Conferencing

Customer Support

Text Editors

Development

Business Intelligence (BI)

Collaboration

Desktop Publishing

Diagramming

Interactive Voice Response (IVR)

Meeting Management

Operational Analytics

Project Portfolio Management

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Mining

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Archiving

Cloud Storage

Continuous Delivery

Data Fabric

Endpoint Encryption

Enterprise Backup

File Sync and Share

Firewall

Fraud Detection

IT Service Management (ITSM)

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Network Operating Systems

Network Performance Monitoring

Network Traffic Analysis (NTA)

Network Virtualization

Phishing Detection and Response

Virtual Desktop Infrastructure (VDI)

Voice Recognition

Web Application Firewalls

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Business Card Scanning

Content Management

Digital Experience Platforms (DXP)

Email Marketing

Graphics

Location Intelligence

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Professional Services Automation

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Sales

Operational Technology (OT) Security

Security

Auto Repair

Camp Management

HIPAA Compliance

Homeowner's Association (HOA) Management

Legal Research

Municipal

Trucking Software

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Azurepath

Azurepath, LLC.

Webtrends Social

Webtrends

QuickMeasure OnScreen

Tally Systems

ProphetLine for Windows

ProphetLine

Help.com

Distribion

Distribion, Inc.

CoffeeCup Responsive Email Designer

CoffeeCup Software, Inc.

SAP Business Rules Management

Trackur

Cisco Virtualization Experience Infrastructure

Cisco

Instigo, developed by Insticore GmbH, is a paid ads management tool designed to streamline and optimize advertising campaigns across multiple platforms. Targeting small to large businesses, Instigo caters to the needs of digital marketers, advertising agencies, e-commerce companies, online retailers, and SaaS companies. According to the vendor, Instigo offers a range of features and functionalities to efficiently plan, create, monitor, and optimize advertising efforts, ultimately aiming to drive better results and maximize return on investment.

## Key Features

**Unified Campaign Management**: According to the vendor, Instigo allows users to create and manage campaigns and ads across multiple platforms from a single view, facilitating a cohesive and streamlined workflow.

**Collaboration and Customer Engagement**: The tool enables collaboration with team members and customers, as well as grouping ad accounts by workspaces. According to the vendor, users can receive notifications for all actions, promoting efficient teamwork and client communication.

**Cross-Channel Campaign Planning**: The vendor claims that Instigo enables users to plan, draft, and create campaigns across multiple platforms. Additionally, users can launch and schedule campaigns efficiently and leverage smart automation for improved campaign management.

**Ad Creative Planning and Templating**: According to the vendor, Instigo offers features to plan and organize ad creatives, build a library of creatives for easy access, utilize templates for quick ad creation, and conduct multivariate testing on all ad elements.

**Performance Monitoring and Optimization**: Instigo allows users to monitor and optimize advertising efforts across different ad networks. The vendor states that users can visualize campaign performance, access powerful reporting and insights tools, and analyze performance metrics at various levels and dimensions.

**Audience Management**: According to the vendor, Instigo provides users with the ability to easily create and manage audiences within the tool. Users can save time by managing all audiences in one place, efficiently organize and categorize audiences, and utilize AI-generated targeting specs for audience creation.

**Real-Time Notifications**: Users can stay updated with notifications for all actions in one view, according to the vendor. This feature aims to ensure that users never miss important updates or changes, easily track progress and actions taken, and enhance collaboration and management with real-time notifications.

**Visualize Campaign Performance Metrics**: The vendor claims that Instigo allows users to gain valuable insights into campaign performance. Users can visualize key metrics and data, analyze performance across different levels and dimensions, and make data-driven decisions for optimization and improvement.

Basic

Subscription

Zedo

Platform Base Package

Springbot

Instigo

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Ad Serving & Retargeting Platforms

Instigo

Overview

What is Instigo?