Name: Iridion
Author: konversionsKRAFT

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Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Electronic Signature

Partner Relationship Management

Quality Management

Whistleblowing

Enterprise

Accounting

Loan Origination

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Corporate Volunteering

Employee Engagement

HR Management

Leave Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

AIOps

Browser

Bug Bounty

Cloud Migration

Cloud Storage

Compliance Consulting

Container Security

Data Center Power

Data Virtualization

Database Management

DevOps

Enterprise Service Bus

Fraud Detection

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Process Mining

Product Implementation Services

Requirements Management

Scale-Out Storage

Software Defined Networking (SDN)

Software Distribution

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

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Competitive Intelligence

Content Management

Email Marketing

Email Testing

Local Listing Management

Marketing Automation

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Vertical-Specific

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The Iridion Experimentation & Personalization Platform, developed by konversionsKRAFT, is a solution designed for enterprise-level businesses. According to the vendor, Iridion offers cross-platform integration capabilities that allow businesses to run experiments and personalize product experiences across various channels. The platform is targeted towards e-commerce companies, digital marketing agencies, retail companies, SaaS companies, and financial institutions. 

## Key Features

**Cross-platform integration**: Iridion claims to offer seamless integration across various platforms including client-side, server-side, single page applications, and mobile apps, enabling businesses to run experiments anywhere and at any time.

**Valid results with clean data**: According to the vendor, Iridion provides clean data and powerful statistics to ensure businesses obtain valid results from their experiments, helping them make informed decisions.

**Developer friendly**: The vendor states that Iridion has a developer-friendly interface, making it easy for developers to work with the platform and facilitating smooth experimentation and personalization processes.

**Powerful analysis section**: Iridion's analysis section is said to offer features such as custom segmentation, funnel reporting, and an unlimited number of metrics, allowing businesses to gain valuable insights from their experiments.

**Built-in Experiment monitoring and alerting**: Iridion is equipped with built-in experiment monitoring and alerting capabilities, according to the vendor, which enables businesses to keep track of their experiments in real-time and receive notifications when necessary.

**Integrated with Web Analytics solution and Data Visualization tools**: The vendor claims that Iridion seamlessly integrates with popular web analytics solutions and data visualization tools, allowing businesses to leverage their existing tools and workflows.

**Deliver personalized product experiences across channels**: According to the vendor, Iridion enables businesses to deliver personalized product experiences across multiple channels by integrating with any data source and offering cross-device, cross-platform user profiling.

**Template engine for campaign execution**: Iridion provides a template engine that allows businesses to run campaigns without the need for coding, according to the vendor, making it accessible to marketers and non-technical users.

**Powerful scripting engine for custom calculations and logic**: The vendor claims that Iridion's scripting engine allows businesses to implement custom calculations and logic, providing flexibility and customization options for their experimentation and personalization processes.

**Scalable and effective optimization process**: Iridion offers features such as built-in site auditing with real-time collaboration, idea collection and management, experiment planning and progress sharing, a management dashboard, and the ability to document and share learnings, according to the vendor, to create a scalable and effective optimization process.

Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.

Create

Optimize

Convert

Instapage

Plus

Growth

Starter

Amplitude Analytics

Iridion

konversionsKRAFT

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

a/b experiment testing

Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

Split URL testing

Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

Multivariate testing

Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

Multi-page/funnel testing

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Cross-browser testing

Preview your experiments across multiple browsers at once.

Mobile app testing

Ability to run tests to optimize mobile applications.

Test significance

Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

Visual / WYSIWYG editor

Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.

Advanced code editor

Allows users to create and edit experiments with HTML, CSS, JS.

Page surveys

Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

Visitor recordings

Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.

Preview mode

Preview your experiment before running it live on your site or app.

Test duration calculator

Automatic calculation of the estimated test duration needed to gain statistically significant results.

Experiment scheduler

Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

Experiment workflow and approval

Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.

Dynamic experiment activation

Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

Client-side tests

Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.

Server-side tests

Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

Mutually exclusive tests

Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Goal tracking

Enables users to set up key website/mobile performance metrics on their landing pages and track them.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Results segmentation

The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).

CSV export

Ability to export test results as a CSV file.

Experiments results dashboard

Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

Platform Integration Features

Platform integrations that may be offered by vendors.

Access to an API to start, stop, or pause campaigns and integrate test result reports into dashboards.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Content Management System Integration

The tool integrates with third party content management systems (CMS).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

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Iridion

Overview

What is Iridion?