Jepto

Jepto is a marketing intelligence and automation platform that aims to optimize digital marketing efforts. According to the vendor, it is used by various professionals in digital marketing agencies, SEO, PPC, marketing management, and social media management.

Key Features

Local Listings: The platform provides tools to manage and optimize local listings for improved visibility and engagement. Users can make bulk edits and analyze performance to identify areas for improvement.

KPI Management: Users can set and track key performance indicators in real-time. The platform offers visualization of progress, automated notifications, and customizable KPIs to align with business goals.

Ad Budget Tracking: Users can track ad spend and compare it to ideal pacing. The platform allows for setting budgets for campaigns and rolling over residual spend for accurate tracking.

Agency Portfolio: The platform enables users to keep track of client portfolios, including KPIs, budgets, local listings, and anomalies, in one place. The dashboard is customizable, and reports can be generated for monitoring client performance.

Anomaly Detection: The platform offers automated alerts for unexpected shifts in marketing data. Users can monitor selected metrics and adjust sensitivity to suit their preferences.

Automation: Users can automate routine marketing tasks to save time and improve efficiency. The platform provides notifications for website errors, new reviews, or keyword movements. Custom workflows and integrations can be created.

Social Posts (Coming soon): The platform will allow users to create, schedule, and publish content across multiple social media channels. Planning and scheduling posts in advance will be supported, along with AI assistance for generating captions and post text.

Reporting (Data Studio): Users can create customizable reports using their own data warehouse. Analysis and SQL queries can be performed to gain insights from marketing data. The reports can be visualized and shared with others.

Integrations: The platform offers integrations with popular platforms such as Google Analytics, Facebook, and Google Ads. Marketing data from multiple sources can be synced into one central dashboard. Integration with tools like Google Data Studio, Slack, and Zapier allows for seamless workflows and automation.