TrustRadius: an HG Insights company

What is Ketterly.com?

Ketterly is an CRM and operations platform built specifically for roofing and exterior contractors — it runs the whole job lifecycle from a door knock to a paid invoice, on one system, with no per-user fees.
  • Field → lead: door-knocking maps with territory/knock tracking, hail overlays, the Combine gamification layer, canvasser workflows on iOS/Android via Capacitor.
  • Lead → quote: satellite auto-measure (included, no per-report fees), templated line items, Good/Better/Best tiered proposals, public presentation pages, e-signature.
  • Quote → job: crew scheduling and calendar (with one-way sync out to Google/Outlook), material and work orders, QXO supplier catalog, subcontractor acceptance flows.
  • Job → money: invoicing with deposits/partial payments, Stripe payment links, Connect payouts for subs, a full commissions engine across sales_rep / manager / team_lead roles, WIP and P&L reporting.
  • Around all of it: QuickBooks Online sync, customer portal, Retell voice agent, PostcardMania direct mail, and the SEO content engine — several of those sold as paid add-ons.

Categories & Use Cases