KeywordSpy the research tool for SEO and Market Research
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
KeywordSpy is a very powerful and extensive tool used to research online marketing, SEO, and competitive data. Through the use of KeywordSpy we can use this internet-based tool to advise clients retargeted ads and marketing campaigns. track campaign performance, research and get data or determine competitors within the targeted keyword/s and their domains.
Pros
- track and give details on specified Keyword
- Determine competitors within a specified Keyword
- Advise other keyword competitors may be targeting
- provided competitive information regarding the targeted keyword e.g copies of an ad campaign
- Allow very deep and granular keyword research and competitive research re the domains and targeted keyword
Cons
- Broaden its user access
- Sometimes the results volume can be over whelming, maybe a summary tool could be provided?
Likelihood to Recommend
KeywordSpy is appropriate for most Internet Market research companies. I would not suggest it for a corporate marketing department unless it's a company with a very larger budget. This is also not a tool for small freelancers even though there is a free option, to get the best benefit of KeywordSpy it's best to use most of its features and options and this can get pricey.