Kolsquare

Kolsquare is a solution for managing KOL (key opinion leader)Marketing campaigns designed to optimise brand communication strategies in response to new digital challenges. Using their technology, professionals can identify Influencers (or KOL) profiles, manage their KOL Marketing campaigns and measure their results and performances.

Influencer Identification

• Includes a catalogue of more than 3 million international influencers
• Displays profiles with an advanced search engine and filters by influencer and audience
• Identifies fake influencers using the power of the data and an audience credibility index
• An advanced search experience to mee the identification needs of enterprises.

Campaign Management & Measurement

Kolsquare features automations to make each campaign task more efficient, from first contact by e-mail to sending grouped briefs to managing the progress of the campaign, saving time in setting up a campaign. And team management features enable users to manage access rules to team campaigns directly from its interface, or manage the project privately. The solution allows users to share the same information simultaneously with a set of defined collaborators.

Throughout the campaign, the complete reporting of actions can be viewed. These can include the number of influencers, social accounts, potential target reached, product content (posts, stories, videos), or any KPI updated daily. Campaign reporting can be exported to save layout time. And a personalized sharing link with a logo to allow a team to view the day-to-day online reporting.

Kolsquare Analytics Sidebar

This extension gives access to numerous statistics on the audience of a KOL (Key Opinion Leader). Both in terms of his subscribers of course, but also on his “likers”, i.e. the profiles of those who have the most interactions with him. Various data points useful for evaluating a particular influencer include:

• Their automatically calculated engagement rates
• The socio-demographic data of their audiences (age range, gender, etc.)
• The location of their audiences by city and country
• The credibility scores of their audiences

And with Kolsquare's credibility score, users can examine the quality of a KOL’s audience; the credibility score can confirm or refute any doubts. The purpose of the credibility score is to give a score out of 100 to each profile that evaluates the quality of its audience and its commitments. In other words, it is a percentage of followers corresponding to “real people” (i.e. not robots or fake followers).

Company Info

Kolsquare states they have hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 2 million KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter, Facebook and YouTube.