Name: LAGO
Author: Comosoft

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Text Editors

Version Control

Development

School Management

Education

Business Intelligence (BI)

Calibration Management

Collaboration

Enterprise Search

Meeting Management

Enterprise

Accounting

Accounting and Tax Services

Anti-Money Laundering (AML)

Cryptocurrency Wallets

Financial Research

Financial Risk Management

Hedge Fund

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employer of Record (EOR)

HR Management

International Payroll

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Complex Event Processing

Component Content Management

Data Governance

Density-Optimized Servers

Fraud Detection

Hosted Virtual Desktop

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Metadata Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Test Management

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Referral Marketing

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Data Loss Prevention

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security Information and Event Management (SIEM)

Security

Awards Management

Car Rental

Construction Accounting

Legal Research

Retail Execution

Vertical-Specific

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LAGO is an enterprise multichannel marketing solution that aims to simplify marketing production workflows and optimize multichannel marketing activities. According to the vendor, LAGO is designed to be utilized by marketing and production professionals, graphic designers, retailers, advertising agencies, and manufacturing and industrial supply companies of all sizes.

## Key Features

**PIM System**: According to the vendor, LAGO offers a comprehensive Product Information Management (PIM) system that centralizes and manages complex product data, including SKUs, identifiers, titles, descriptions, images, pricing, quantities, and more. This system is said to ensure data consistency and accuracy, reducing time spent on reconciling differences and filling in missing data.

**LAGO + Adobe InDesign**: The integration between LAGO and Adobe InDesign is claimed to provide extensive and intuitive functions to support graphic designers in their daily work. The vendor states that this integration offers creative freedom and fully automatic layout capabilities, enabling graphic designers to efficiently cover the entire spectrum of production using LAGO Layout.

**PIM Insights from Comosoft**: Comosoft's blog is said to offer valuable insights, industry topics, news releases, and events related to PIM systems and marketing production. The blog content is claimed to provide tips on maximizing production efforts, preparing for holiday shopping seasons, boosting engagement through email marketing, and leveraging data and AI in retail marketing. The vendor suggests that this blog helps retailers, manufacturers, and marketing professionals stay informed about the latest trends and best practices in PIM and marketing production.

**Integration with External Systems**: According to the vendor, LAGO's PIM system can be seamlessly integrated with external systems such as sales, inventory management, distribution, and e-commerce. This integration is said to allow for efficient data exchange and synchronization, streamlining processes and ensuring data accuracy across multiple platforms.

**Data Reconciliation and Import**: The vendor claims that LAGO's PIM system simplifies the import and reconciliation of data from various sources. It is stated that the system centralizes article and price data, as well as text and links to related images and videos, making it easier to manage and update product information.

**Media-Neutral PIM Data**: According to the vendor, the PIM data collected in LAGO is media-neutral, enabling marketing and sales campaigns across both print and digital channels. This flexibility is said to allow businesses to reach their target audience through various marketing channels, maximizing their reach and impact.

**Efficient Workflow with Adobe InDesign**: The integration between LAGO and Adobe InDesign is claimed to ensure a seamless workflow for graphic designers. The vendor states that graphic designers can easily transition between LAGO and Adobe InDesign, leveraging the strengths of both platforms to create visually appealing and impactful marketing materials.

**Existing System Integration**: According to the vendor, LAGO can be integrated into existing systems, data models, and processes, preserving the value of previous investments. The vendor emphasizes that they work closely with clients to understand their current systems and optimize product information and workflow efficiencies accordingly.

**Enhanced Collaboration**: LAGO is claimed to facilitate collaboration between marketing and production teams by providing a centralized platform for managing product data and marketing assets. This is said to streamline communication, reduce errors, and improve overall efficiency in the marketing production process.

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Digital Asset Management Software enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

Digital Asset Management

Comosoft

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

Uploading assets

Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.

Downloading assets

Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.

Asset storage

Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

Asset sharing

The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

Asset search

Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.

Tagging system

The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.

Content editing

Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

Embed codes

Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.

Metadata

Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.

Collections

Enables users to create and share customizable asset collections with internal or external partners.

User access

Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.

DAM Integrations

Key integrations for Digital Asset Management can include out-of-box software integrations with CMS, CRM, PIM, Marketing Automation, etc.

DAM API

APIs act as an interface between apps and enable the creation of customized integrations that connect DAM platforms to other software. Digital assets can also be accessed and managed through other tools in a user's tech stack.

Workflow automations

Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

Related asset discovery

Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Data exportability

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Content analytics

Allow users to track digital asset usage and user engagement metrics across multiple channels.

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LAGO

Overview

What is LAGO?