Name: LAMP-360
Author: LAMP

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Text Editors

Development

Alumni Management

Education

Association Management

Business Intelligence (BI)

Calibration Management

Collaboration

Digital Rights Management (DRM)

File Sync

Objectives and Key Results (OKR)

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Asset Tokenization

Blockchain Analysis

Cloud Storage

Data Center Backup

Fraud Detection

Graph Database

Infrastructure-as-a-Service

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Network Performance Monitoring

Network Traffic Analysis (NTA)

Robotic Process Automation (RPA)

Runtime Application Self-Protection

SQL Server Performance Monitoring

Telecom Expense Management (TEM)

Web Scraping

Zero Trust Security Solutions

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Content Management

Conversion Rate Optimization

Customer Advocacy

Customer Loyalty Program

Email Marketing

Employee Advocacy

Location Intelligence

Marketing Automation

Personalization Engines

Presentation

Social Media Analytics

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Waste Management

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Camp Management

Card Management

Healthcare Learning Management

Online Voting

Practice Management

Revenue Cycle Management (RCM)

Tour Operator

Warranty Management

Vertical-Specific

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LAMP-360 is a marketing automation software solution offered by LAMP.

Lead Gen & CRM

Lite

Standard

Premium

Essential

Value

LAMP-360

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

A 1 minute demo of LAMP-360 showing how we curate some content in LAMP from a 3rd party blog and a related landing page.

We publish the content to social media and send it out in a lead nurture email marketing campaign. 

This generates leads and using the CRM functionality we follow up the lead and create a sales opportunity. 

Finally we review the dashboard showing all reports and analytics.

LAMP-360 1 minute demo

Surveys & Web forms demo

LAMP  is an "Out of the box" lead generation and lead development process, supported by technology, for SMEs
 
Out of the box means it is already almost fully configured and only needs the input of certain content and template modification to get your first campaigns out. However, LAMP is about the process of generating leads and sales not about sending emails, and the process guides you through this
 
LAMP includes best practice so you don't need to worry about how to use it, just get going, following the guides and start developing leads and sales
 
Pre-defined process for generating leads, lead development (nurturing)  and other key customer facing processes such as renewals, upsell, retention. Implement best practice immediately
 
Pay per click - novel subscription model where you pay for results, traditional pricing available if required
 
Easy to understand and use - guides and wizards provided to help you get going with your new marketing and lead generation strategy
 
Content based marketing - input the content in the form of whitepapers, videos, case studies, modify the templates and you are underway
 
Sales prices and buying process - we think of prospects in term of the sales cycle and their grading , sales staus or qualification. However, LAMP also takes account of the purchasers and where they are in their buyer's journey along what we call the Awareness Cycle
 
Inbound and outbound - inlcuding the integration of intelligent tele-marketing

LAMP

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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LAMP-360

Overview

What is LAMP-360?