Name: LAMP-360
Author: LAMP

Help Desk

Web and Video Conferencing

Customer Support

Push Notifications

Development

Business Intelligence (BI)

Collaboration

Diagramming

Environmental, Social, and Governance (ESG)

Org Chart

Supply Chain Visibility

Traceability

Enterprise

Accounting

Revenue Management

Finance and Accounting

401(k)

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Bot Mitigation

Cloud Storage

Data Center Infrastructure Management

Data Center Outsourcing (Canada)

Data Observability

Data Replication

Debugging

Desktop Outsourcing

Electronic Data Interchange (EDI)

Encryption Key Management

Enterprise Flash Array Storage

Fraud Detection

Industrial IoT

Integration Platform as a Service (iPaaS)

Load Balancing

Machine Learning

Network Function Virtualization (NFV)

Network Performance Monitoring

Network Troubleshooting

Packet Analyzer

Runtime Application Self-Protection

Secure Web Gateway

Security Awareness Training

Smart Contracts

Static Code Analysis

Threat Hunting

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Experience

Content Management

Digital Signage

Email Management

Email Marketing

Marketing Automation

Real-Time Interaction Management

Social Media Customer Service

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Business Caller ID

Interactive Whiteboard

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Email Tracking

Sales

HIPAA Compliance

Insurance Suites

Practice Management

Public Sector Software

Restaurant Management

Tax Practice Management

Tour Operator

Vertical-Specific

Top Rated 2023

medium

small

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

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Sales and Marketing Automation

CRM Project Management

Email & Online Marketing

Lead Management

Campaign Management

Reporting & Analytics

Platform & Infrastructure

Task management

Billing and invoicing management

WYSIWYG email editor

Dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Lead nurturing automation

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

Calendaring

Dashboards

Standard reports

Custom reports

Role-based workflow & approvals

Customizability

Reporting

Triggered drip sequences

Automated follow-ups

Third-party software integrations

Mobile app for sales & marketing automation

Automated CRM activity logging

Sales pipeline management

Adobe Marketo Engage

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

CRM Integration

Contract Terms and Pricing Model

Social Media Marketing

Ability to test dynamic content

Event/webinar marketing

Social sharing and campaigns

Social profile integration

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

Adobe

Mailchimp

HubSpot Marketing Hub

HubSpot

Salesforce Marketing Cloud

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Lead segmentation and distribution

Constant Contact Lead Gen & CRM

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Oracle Marketing

Responsys Integration to Oracle Commerce

Oracle Implementation Satisfaction

Oracle University Experience

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Act-On

Adobe Campaign

LAMP-360 is a marketing automation software solution offered by LAMP.

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

LAMP-360

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

A 1 minute demo of LAMP-360 showing how we curate some content in LAMP from a 3rd party blog and a related landing page.

We publish the content to social media and send it out in a lead nurture email marketing campaign. 

This generates leads and using the CRM functionality we follow up the lead and create a sales opportunity. 

Finally we review the dashboard showing all reports and analytics.

LAMP-360 1 minute demo

Surveys & Web forms demo

LAMP  is an "Out of the box" lead generation and lead development process, supported by technology, for SMEs
 
Out of the box means it is already almost fully configured and only needs the input of certain content and template modification to get your first campaigns out. However, LAMP is about the process of generating leads and sales not about sending emails, and the process guides you through this
 
LAMP includes best practice so you don't need to worry about how to use it, just get going, following the guides and start developing leads and sales
 
Pre-defined process for generating leads, lead development (nurturing)  and other key customer facing processes such as renewals, upsell, retention. Implement best practice immediately
 
Pay per click - novel subscription model where you pay for results, traditional pricing available if required
 
Easy to understand and use - guides and wizards provided to help you get going with your new marketing and lead generation strategy
 
Content based marketing - input the content in the form of whitepapers, videos, case studies, modify the templates and you are underway
 
Sales prices and buying process - we think of prospects in term of the sales cycle and their grading , sales staus or qualification. However, LAMP also takes account of the purchasers and where they are in their buyer's journey along what we call the Awareness Cycle
 
Inbound and outbound - inlcuding the integration of intelligent tele-marketing

LAMP

Using software to manage lists, send emails, automate email campaigns, and track results.

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Users can test dynamic content prior to launching a campaign.

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Users can easily optimize emails and landing pages for mobile devices.

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

This involves creating, filtering, editing, merging and de-duping lists of contacts.

The software allows users to set up automatic / drip email campaigns triggered by certain events.

The process of tracking and managing prospective customers from lead generation to conversion.

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Users can schedule campaigns and/or events with reminders, announcements, etc.

The software helps users maintain a calendar of all marketing activities.

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

LAMP-360

Overview

What is LAMP-360?

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Pricing

LAMP-360

What is LAMP-360?

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Alternatives Pricing

Keap

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ActiveCampaign

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Product Demos

Surveys & Web forms demo

LAMP-360 1 minute demo

Product Details

What is LAMP-360?

Comparisons

Compare with

Keap

Adobe Marketo Engage

Mailchimp

HubSpot Marketing Hub

Salesforce Marketing Cloud

ActiveCampaign

Constant Contact Lead Gen & CRM

Oracle Marketing

Act-On

Adobe Campaign

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