Overview
What is Latana?
The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used…
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Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttps://www.latana.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Latana?
The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target audiences, understand how campaigns are impacting brand performance over time, and tailor marketing plus improve brand performance.
Latana Features
- Supported: At least double the sample size of traditional brand trackers
- Supported: Access to 1000s of audiences including niche audiences
- Supported: MRP - Multilevel Regression and Poststratification
Latana Screenshots
Latana Competitors
- Qualtrics XM for Strategy and Research
- Attest
- YouGov
Latana Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |