Launchmetrics Insights

Launchmetrics Insights is a solution used to identify the strategies that build brand value and uncoverage insights to optimize cross-Voice strategy against competitors. Users can benchmark a brand’s performance against competitors and by analyzing brand efficiency with a consistent measurement standard, Media Impact Value®.

Launchmetrics Insights sits within the Launchmetrics Brand Performance Cloud used by Fashion, Luxury and Beauty (FLB) executives. The cloud connects with the modern consumer in a constantly changing landscape. Launchmetrics measures Brand Performance to optimize strategy.

Founded in NYC and with operating headquarters in Paris, Launchmetrics has employees in eight markets worldwide and offer support in five languages, boasting users among brands worldwide such as Dior, Fendi, Shiseido, NET-A-PORTER and Adidas as well as partners like IMG, the Council of Fashion Designers of America, the British Fashion Council, and Camera Nazionale Della Moda Italiana.