Layerise is a customer registration and loyalty platform designed for small to large consumer brands. According to the vendor, it enables brands to convert retail and marketplace customers into new sales opportunities by capturing customer data and providing personalized experiences. This platform is intended for marketing and e-commerce specialists, customer success managers, product managers, retailers, and consumer goods manufacturers who aim to enhance customer engagement and drive sales growth.
Key Features
Customer Registrations: According to the vendor, the platform allows businesses to collect 1st party customer data and enables customers to quickly register their product ownership. It can capture critical customer registration data such as email, serial number, proof of purchase, and store name.
Educate & Engage: The vendor claims that the platform provides digital onboarding, FAQs, user manuals, live support, and product reviews. It offers interactive and informative Highlights to guide and troubleshoot, as well as brand-safe product-specific Assistants for onboarding, assembly guides, and troubleshooting.
Service & Support: The vendor states that the platform offers language-agnostic guides for product features, changes, and maintenance activities. It provides personal assistance and support through Assistants and chat functionality. Additionally, it highlights tips and good-to-know areas to help customers get the most out of the product.
Marketing Campaigns: According to the vendor, the platform allows businesses to build automated marketing campaigns based on customer data. It enables targeting campaigns based on product registration, location, and other customer attributes. The vendor claims that this can help lower unsubscribe rates by sending personalized and relevant messages.
Integrations: The vendor states that the platform can easily integrate with BI, PIM, CRM, and marketing tools. It allows businesses to feed customer data into preferred marketing platforms.
