SmartMarket, from Lepton Software

What is SmartMarket, from Lepton Software?

Lepton Software is a Location Analytics, Map Data and Geospatial consulting practice with more than 25 years experience across multiple business verticals such as Telecom, FMCG, Logistics & Transportation, Govt, Retail, IT, and Automotive, headquartered in Gurgaon. They provide GIS Solutions, Remote Sensing, mapping solutions for RF planning, wired and wireless planning. Their Geodata (rfMap) is used for wireless network planning & optimization including solutions.

SmartMarket

A solution to facilitate data-driven Decision Making - Expand Business, Analysis Performance & Optimize Revenue, that enables users to:

Identify Potential Locations - Helps with business expansion by providing data required to identify potential locations.
Combine Different Datasets - Combinies demographic, business, lifestyle, spending, and census data with map-based analytics.
Demographic Data - Leverage the demographic break-up.
Make Business Decisions - Analyze footfall at any place to make business decisions.
Determine Spending Capability - Find out the spending capability of people in the designated area.
Analyse Marketplace - Analyze marketplaces to see where to expand or reduce.

SmartMarket datasets include:

- Demographics - Population, Household Count, Working Population, Gender Split, and Village level for rural and defined blocks for urban.

- Points of Interests - Including Shopping Malls, Restaurants, Educational Services etc., Categories can be tailor-made according to business. Data collected and reinforced through periodic ground survey.

- Lifestyle - Identify mobile handsets people are using, find international roamers, track mobile data people are consuming.