LexiaStudio Trade Promotion Management (TPM) is an enterprise grade Trade Promotion Management software designed for consumer packaged goods and FMCG companies managing complex trade spend across multiple markets. It helps organizations plan, execute, control, and evaluate trade promotions while ensuring financial accuracy, governance, and visibility.

LexiaStudio TPM supports the full trade promotion lifecycle, including annual account planning, trade budgeting, price and trade term management, promotion planning, execution tracking, claims settlement, accruals, and accounting. The platform is built to support direct, indirect, and hybrid routes to market, making it suitable for companies operating with distributors, wholesalers, and mixed sales models.

Trade Promotion Planning and Budget Control

LexiaStudio TPM allows sales and finance teams to plan promotions with clear budget ownership and real time visibility. Users can forecast volumes, assess financial impact, and manage promotional calendars while tracking committed, spent, and remaining budgets. Configurable approval workflows ensure promotions follow company specific governance and approval structures, improving alignment between sales, marketing, and finance teams.

Unlimited revisions are supported for budgets, promotions, and claims, with detailed audit trails capturing all changes. This provides transparency, accountability, and flexibility in fast changing commercial environments.

Execution, Claims, and Financial Accuracy

Once promotions are approved, LexiaStudio TPM supports execution tracking and post promotion processes. Claims can be submitted, reviewed, approved, and settled within the system, reducing manual effort and errors.

The platform integrates with ERP systems and Distributor Management Systems to automate accruals and accounting entries. This improves data accuracy and shortens month end and year end closing cycles.

Analytics and Performance Evaluation

LexiaStudio TPM integrates with Business Intelligence tools to support post promotion analysis and trade spend evaluation. Teams gain insight into promotion effectiveness, budget utilization, and return on investment, enabling better data driven decisions and continuous improvement.

Key Benefits

End to end Trade Promotion Management software
Strong control and visibility of trade spend
Support for complex routes to market
Configurable approval workflows
Unlimited revisions with full audit trails
ERP, DMS, and BI integrations

LexiaStudio TPM helps consumer goods companies reduce administrative effort, improve financial governance, and turn trade promotions into measurable business results.

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