Lickly

Lickly is an Influencer Marketing platform that assists brands and agencies in the planning, execution, and optimization of campaigns through Audience Intelligence, Creator Discovery, and Performance Forecasting.

Unlike platforms that prioritize creator search, Lickly employs an audience-centric methodology to define and analyze target demographics prior to creator identification. This allows marketers to evaluate Audience Alignment and utilize data-driven selection criteria for campaign decisions.

The solution integrates Audience Intelligence, Influencer Discovery, Performance Prediction, and Brand Safety Analysis within its core architecture. Teams use Lickly to identify creators with specific audience demographics, assess potential outcomes prior to launch, and maintain Governance over creator relationships and campaign execution.

Lickly is designed for mid-market brands and agencies managing persistent influencer programs that require visibility into Campaign Performance, Audience Quality, and ROI. Primary industry applications include Beauty, Apparel, Wellness, CPG, Consumer Technology, and E-commerce.

The platform is built on technology developed by RAD Intel and provides Audience Intelligence and Influencer Marketing capabilities designed to reduce the operational complexity often found in enterprise-scale solutions.