Name: Limber
Price: 30 USD
Author: Limber

Help Desk

Web and Video Conferencing

Customer Support

Kubernetes Monitoring

Development

Career Center

Education

Association Management

Barcode

Business Intelligence (BI)

Business Process Management (BPM)

Calibration Management

Collaboration

Corporate Performance Management (CPM)

Interactive Voice Response (IVR)

Project Portfolio Management

Unified Communications as a Service (UCaaS)

Enterprise

Accounting

FinTech

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Credentialing

HR Management

International Payroll

Payroll

Stock Option Plan Administration

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Complex Event Processing

File Sync and Share

Fraud Detection

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Modular Storage Area Network (SAN)

Network Access Control (NAC)

Network Performance Monitoring

Remote Desktop

Routers

SSL Certificate

Telecom Expense Management (TEM)

Unified Endpoint Management (UEM)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Customer Success

Digital Signage

Email Marketing

Employee Advocacy

Graphics

Marketing Automation

Presentation

Search Marketing Intelligence

Social Login

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Sales Pipeline

Sales

Data Loss Prevention

Security

Automotive

Awards Management

Car Rental

Emergency Notification

Legal Research

PCB Design

Real Estate Property Management

Vertical-Specific

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SE Ranking

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Ion, by Rock Content

Rock Content

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Optimizely Content Marketing Platform

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Sprinklr Marketing

Sprinklr

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Limber is a platform offered by the vendor that aims to assist businesses in executing their Content Marketing, Social Selling, and Employee Advocacy strategies. It claims to provide a centralized solution for content management and monitoring, with the goal of increasing visibility and engagement. According to the vendor, Limber is designed to cater to businesses of all sizes, including small startups and large enterprises. Marketing professionals, sales teams, HR departments, marketing agencies, and various industries such as technology, healthcare, finance, and retail are said to be the target users of Limber.

## Key Features

**Thematic Content Walls**: Gather and share curated thematic content on social networks, improving audience development and internal communication aligned with the corporate identity.

**Automated Sharing**: Optimize time and reach by automating the sharing of valuable content, defining rules for automatic publishing of corporate news, and scheduling recurring sharing to extend content lifespan.

**Publication Scenarios**: Plan and script content distribution on corporate accounts, customize scenarios for different channels and content types, and optimize content distribution, recurring promotion, and ROI.

**Content Curation and Market Insights**: Automate monitoring of core business and competitor news, save time by curating and sharing quality content, and stay up to date with the latest industry trends and insights.

**Semantic Engine**: Generate unique variations of content to avoid the echo chamber effect, present content differently to increase engagement and generate more opportunities.

**Built-in Image Editor**: Manage and edit images directly within the platform, create visually appealing graphics to enhance social sharing, and increase the visual impact and dynamism of content.

**Call-To-Action**: Insert Calls-to-Action on shares to generate leads, connect buttons, banners, and forms to Marketing Automation tools, and transform content into effective lead generation tools.

**Customized Onboarding**: Add employees to participate in the communication strategy, customize onboarding to align with company needs and goals, and empower employees to share content on their channels.

**Delegation of Corporate Accounts**: Enable employees to relay corporate content on their social networks, maintain control through moderation rules, and increase the reach and impact of content through employee advocacy.

**Subscription Management**: Offer personalized content subscriptions to employees, identify their interests and provide relevant content, and improve engagement by delivering tailored content.

Basic

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Managed Services + SaaS

Limber

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Limber

Overview

What is Limber?