Limber

Limber is a platform offered by the vendor that aims to assist businesses in executing their Content Marketing, Social Selling, and Employee Advocacy strategies. It claims to provide a centralized solution for content management and monitoring, with the goal of increasing visibility and engagement. According to the vendor, Limber is designed to cater to businesses of all sizes, including small startups and large enterprises. Marketing professionals, sales teams, HR departments, marketing agencies, and various industries such as technology, healthcare, finance, and retail are said to be the target users of Limber.

Key Features

Thematic Content Walls: Gather and share curated thematic content on social networks, improving audience development and internal communication aligned with the corporate identity.

Automated Sharing: Optimize time and reach by automating the sharing of valuable content, defining rules for automatic publishing of corporate news, and scheduling recurring sharing to extend content lifespan.

Publication Scenarios: Plan and script content distribution on corporate accounts, customize scenarios for different channels and content types, and optimize content distribution, recurring promotion, and ROI.

Content Curation and Market Insights: Automate monitoring of core business and competitor news, save time by curating and sharing quality content, and stay up to date with the latest industry trends and insights.

Semantic Engine: Generate unique variations of content to avoid the echo chamber effect, present content differently to increase engagement and generate more opportunities.

Built-in Image Editor: Manage and edit images directly within the platform, create visually appealing graphics to enhance social sharing, and increase the visual impact and dynamism of content.

Call-To-Action: Insert Calls-to-Action on shares to generate leads, connect buttons, banners, and forms to Marketing Automation tools, and transform content into effective lead generation tools.

Customized Onboarding: Add employees to participate in the communication strategy, customize onboarding to align with company needs and goals, and empower employees to share content on their channels.

Delegation of Corporate Accounts: Enable employees to relay corporate content on their social networks, maintain control through moderation rules, and increase the reach and impact of content through employee advocacy.

Subscription Management: Offer personalized content subscriptions to employees, identify their interests and provide relevant content, and improve engagement by delivering tailored content.