Name: Linkster
Author: Linkster

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Agile Development

Beta Testing

Product Analytics

Development

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Emissions Management

Enterprise Asset Management

Online Notary

Transportation & Logistics

Enterprise

Accounting

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Blade Servers

Build Automation

Cloud Brokers

Cloud Cost Management

Cloud Storage

Data Lakehouse

Data Mapping

Database Load Balancing

Edge Computing

Email Verification

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

License Management

Mobile Application Performance Monitoring  (APM)

Network Performance Monitoring

Secret Managers

Service Virtualization

Web Content Filtering

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Customer Journey Analytics

Data Cleansing

Email Marketing

Marketing Automation

Online Proofing

Social Media Management

Survey & Forms Building

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Headless eCommerce

Sales

API Security

Security Orchestration, Automation and Response (SOAR)

Security

Animal Shelter

Banking

Debt Collection

ID Card

Interior Design

Last Mile Delivery

Legal Case Management

Online Ordering

Spreadsheet

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Vertical-Specific

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Linkster Influencer Performance Cloud is a software solution designed to assist influencer marketing teams in managing collaborations, tracking performance data, and streamlining campaign management. According to the vendor, this solution caters to businesses of various sizes, including Influencer Marketing Managers, Social Media Managers, Marketing Managers, Brand Managers, and E-commerce Managers.

## Key Features

**Influencer discovery**: According to the vendor, Linkster allows users to find influencers based on real performance data. The software suggests influencers with high revenue potential and a strong brand fit, empowering users to make informed collaboration decisions.

**Performance tracking and reporting**: Linkster automatically compiles real-time performance data from Google Analytics, Shopify, and Influencer Insights, enabling users to track the success of their influencer campaigns. According to the vendor, users can identify revenue-generating influencers, evaluate content performance, and analyze the success of different products.

**Influencer CRM**: With Linkster, users can manage all their collaborations with influencers in one centralized platform. The software automatically collects and stores data, including content created by influencers for other brands. According to the vendor, this feature allows users to quickly assess how influencers present themselves and determine if they align with their brand.

**Content saving**: Linkster recognizes when creators post content for users and automatically saves it. This eliminates the need for manual screenshotting and organizing content in separate folders or spreadsheets. According to the vendor, all content is seamlessly added to the user's campaign overview for easy access and review.

**Campaign management**: Linkster streamlines campaign management by providing a platform where users can view their team's tasks. Tasks update in real-time as they are completed, and the "Bulk Wizard" feature allows for efficient collective actions. According to the vendor, users can send out briefings with different discount codes and tracking links and easily manage the status of each task.

MutualMind was an enterprise listening platform with engagement and publishing features and analytics, that is now discontinued after the company's acquisition in 2016.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Linkster

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Linkster

Overview

What is Linkster?