linkutm

What is linkutm?

LinkUTM is a UTM link management platform designed for marketing teams, agencies, and growth-focused founders who need accurate campaign attribution without the overhead of manual processes. The platform centralizes the creation, organization, and tracking of campaign URLs, replacing error-prone spreadsheets with a structured system that enforces naming conventions automatically across every team member.

UTM Builder and Naming Convention Enforcement

LinkUTM's UTM builder enables users to generate properly tagged campaign URLs using reusable templates and pre-filled parameters. Built-in UTM rules enforce consistent naming standards across the team, eliminating the misspelled sources, inconsistent mediums, and missing parameters that fragment GA4 attribution data and make campaign reports unreliable.

Branded Short Links and Custom Domains

Campaign URLs can be shortened using a connected custom domain, giving every link a branded appearance before the click. Plans support between one and ten custom domains, with SSL certificates included across all paid tiers.

QR Code Generation

Every link can be converted into a trackable QR code with an editable destination URL, making it practical for print materials, event signage, and product packaging where the target page may need updating after distribution.

Real-Time Link Tracking and Analytics

LinkUTM tracks clicks in real time across all links created on the platform, providing data on traffic sources, devices, geographic regions, and referrers. Analytics retention scales from 30 days on the free plan to five years on the Agency plan, giving teams a long-term record of campaign performance.

Team Collaboration and Workspaces

Shared workspaces support up to five users with role-based access controls, shared UTM templates, and tag and folder organization. Agencies can manage separate client workspaces independently, keeping naming conventions, templates, and link libraries distinct across accounts.

GA4 Integration and API Access

LinkUTM integrates directly with Google Analytics 4 and provides API access on all plans including the free tier, enabling teams to incorporate link data into existing reporting workflows without additional development overhead.

Pricing

LinkUTM offers a free plan with 25 links per month, no credit card required. Paid plans start at $9 per month for individuals and scale to $79 per month for agencies handling up to 3,500 links and 100,000 tracked clicks monthly. Enterprise plans with custom limits are available on request.