Name: Linqia
Rating: 9 (1 reviews)
Author: Linqia

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Automation Testing

PHP Frameworks

Product Lifecycle Management (PLM)

Development

Business Intelligence (BI)

Collaboration

Emissions Management

Enterprise Resource Planning (ERP)

Intellectual Property (IP) Management

Privacy Policy Generators

Enterprise

Accounting

Crypto Tax

Financial Close

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Pay Equity

Payroll

Relocation

Talent Intelligence

Talent Management

Technical Skills Assessment

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Business Rules Management

Cloud Storage

Event Monitoring

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Load Balancing

Managed Security Service

Network Function Virtualization (NFV)

Network Performance Monitoring

Security Validation

Service Desk Outsourcing

Storage as a Service (STaaS)

Unified Communications Monitoring

User Virtualization

Web Content Filtering

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Experience

Content Management

Email Marketing

Livestream

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Usability Testing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

File Integrity Monitoring

Microsegmentation

Security

Agriculture

Animal Shelter

Clinical Data Management

Fleet Management

Healthcare Learning Management

Intelligent Document Processing

Physical Therapy

Restaurant Management

Travel Agency

Vertical-Specific

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Tech Cares 2023

### Influencer Marketing
Users generally praise Linqia's ability to connect brands with influencers effectively. The platform's AI-based approach to matching influencers with brands is highlighted as a key strength, with users noting the smooth and successful partnerships that have been established. While some users express minor concerns, such as the inability to tie in-store sales to influencer campaigns, overall, Linqia is recognized for its role in facilitating impactful influencer marketing collaborations.

### Content Creation
Users appreciate the user-friendly interface of Linqia for creating and posting sponsored content on social media channels. They find it convenient to negotiate prices, access campaign details, and ensure that the content aligns with their audience. While some users mention time constraints for content turnaround, overall, the platform is commended for facilitating the creation of authentic and high-quality content.

### Sponsored and Organic Content
Users unanimously praise Linqia's ability to facilitate sponsored collaborations and organic content creation. They appreciate the platform for connecting them with brands for sponsored posts, enabling them to earn income through social media. The positive feedback highlights Linqia's team as great communicators, supportive, and flexible in implementing influencer campaigns. Users emphasize the importance of maintaining high-quality content and a balance between organic and sponsored posts to achieve optimal results.

### Campaign Management
Users have expressed varied opinions on Linqia's campaign management capabilities. While some appreciate the ease of use, clear instructions, and performance-based compensation offered by Linqia, others have highlighted concerns about the lack of control over campaign selection and the slowdown in campaign offers. Additionally, there have been mentions of slow response times from the support service, which has been a point of frustration for some users. It appears that user satisfaction with Linqia's campaign management features is mixed, with room for improvement in certain areas to enhance the overall user experience.

### Marketing Performance
Users consistently praise Linqia's marketing performance capabilities, highlighting the effectiveness of driving higher performing social ad units compared to traditional marketing methods. The clear and straightforward analytics provided by Linqia's dashboard have been commended for their accuracy and ease of access. Despite some users expressing a desire to tie in-store sales to their marketing efforts, the overall sentiment remains positive towards Linqia's ability to enhance marketing performance.

### Reporting and Analytics
Users find the dashboard to be a valuable tool, providing clear and accurate analytics for tracking clicks and generating reports. However, some users express challenges in collaborating as a team within the platform due to limitations in assigning specific roles. Despite this, the overall consensus leans towards a positive view of Linqia's reporting and analytics capabilities, with users appreciating the ease of access to performance data and the platform's ability to deliver clear and insightful analytics.

Users recommend consistently putting in the work to create high-quality content, maintaining a good mix of organic and sponsored content, and overperforming. They emphasize the importance of investing time and effort into producing valuable and relevant content to establish credibility and build a loyal following. Additionally, they suggest going above and beyond by exceeding expectations with content quality, creativity, and delivery methods to stand out from competitors. Users also stress the need to maintain high standards of content quality by avoiding plagiarism, using proper grammar and language, and meeting word count guidelines. By adhering to these recommendations, users aim to deliver valuable content professionally.

Linqia is a platform that allows influencers to connect with brands and create sponsored content for social media channels, enabling them to earn income from their content. Many users have benefited from Linqia's pay-per-click model, which allows them to see their hard work actualized and show companies what they can offer. The platform helps solve the problem of banner blindness and advertising being ineffective through standard placements like banner ads.

Using Linqia's AI algorithm, the platform can understand which influencer content will perform best with specific audience segments and devise a strategy to produce results. This capability enables marketers to manage and store all of their content in one place, making it easy for brands to view the influencer content in real-time through an easy-to-use dashboard. Users can build and edit questionnaires easily, and the platform is user-friendly, helping them figure out which brands align best with their voice.

Overall, Linqia has helped many users find companies that align with their organic use, inspiring purchases during different times of the year and driving higher-performing social ad units than traditional marketing. By allowing users to monetize their content through pay-per-click models rather than traditional banner ads, Linqia helps solve the problem of ineffective advertising and has quickly become a valuable resource for influencers seeking ways to monetize their efforts.

Limited control over campaigns: Some users have expressed disappointment with the lack of control they have over which campaigns they can participate in, and that they must wait for brands to contact them before using Linqia. They wish to be able to mark their interest in campaigns that have not yet been offered publicly.

Limited availability on devices: Reviewers have noted that Linqia is not available on mobile or popular devices like Windows, Mac, and iOS. This has made it inconvenient for some users who would prefer a more portable option.

Slow support service: Some customers have reported slow response times from Linqia's support team when seeking assistance. This has led to frustration and dissatisfaction with the level of customer service provided by the company.

Easy to use: Users have consistently praised Linqia for being an easy-to-use platform that simplifies the influencer marketing process. Multiple reviewers have stated that signing up for campaigns, negotiating prices, and getting all the necessary details to create content is a breeze with Linqia.

Great communication: The team at Linqia has been commended by multiple users for their excellent communication skills. Customers have mentioned how great it feels to work with such a friendly and supportive team who always keep them in the loop about campaign updates.

Creative freedom: Reviewers love that Linqia encourages creativity in almost all of their campaigns. Many users appreciate having the freedom to tell their own story while still promoting products they believe in.

Linqia from the company of the same name in San Francisco is a content marketing platform dedicated to native advertising; the platform connects storytellers (writers, journalists, bloggers, etc.) to marketers looking to enhance brand awareness across online communities and popularly frequented sites.

Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

Linqia

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Linqia's Resonate Influencer Marketing Platform Demo

Linqia helps brands establish a meaningful presence within the heart of the most active and thriving interest communities spanning across blogs, twitter, facebook, pinterest and other social channels.

Linqia’s native advertising technology is unique to market connecting brands directly with the storytellers who lead the mid to long tail of interest communities with a reach between 10,000 - 100,000. Storytellers curate and share the brands content directly in the stream of conversation driving quality traffic, increased SEO, a deeper emotional footprint and higher conversions.

Launching early 2012, Linqia is powering storytelling programs for brands like Nestle, General Mills, Kimberly Clark, Land of Lakes, Microsoft and Unilver.

With explosive year-on-year growth, Linqia is seeking smart individuals that have a passion for applying technical innovation to sales and marketing opportunities. You're bursting with energy, creativity and eagerness to sink your teeth into something where you can truly make your mark. Come join our great working environment right in downtown San Francisco, competitive salaries, stock options and a superior benefit plan.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Linqia

Overview

What is Linqia?