Name: Littledata
Author: Littledata Consulting

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Academic Advising

Education

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Desktop Publishing

Enhanced 911 (E911)

Environmental Health and Safety (EHS)

Manufacturing Execution

Project Portfolio Management

Enterprise

Accounting

Investor Relations

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Build Automation

Cloud Storage

Continuous Delivery

Converged Infrastructure

Data Center Cooling

Data Fabric

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Threat Intelligence

Value-Added Resellers (VARs)

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Press Release Management

Product Information Management (PIM)

Screen and Video Capture

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Quote to Cash

Sales Coaching

Sales

Cloud Infrastructure Entitlement Management

Security

Apparel

Chargeback Management

Dental

Financial Services CRM

ID Card

Internet of Medical Things

Nonprofit Fundraising

Oil and Gas

Vertical-Specific

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Easy Implementation: Several reviewers have stated that Littledata makes it easy to implement a best-in-class Google Analytics setup. Users appreciate the simplicity and ease of use of the software, making it convenient for businesses to get started quickly.

Valuable Additional Data and Insights: Many users have found that Littledata provides valuable additional data and insights in their Google Analytics properties. This feature is highly appreciated as it helps businesses make informed decisions based on comprehensive analytics.

Seamless Integrations: The seamless integration of Littledata with platforms like Recharge and Shopify has been praised by multiple reviewers. They find it valuable to have insights from these platforms directly in Google Analytics, saving them time and effort in manual data transfer.

Difficulty Understanding Tools: Some users have found it challenging to grasp the full suite of tools provided by Littledata. They have expressed frustration in comprehending the functionalities and features offered.

Slow Support Response: The support from Littledata can sometimes be slow, which has been a concern for several users. They have mentioned delays in receiving assistance, leading to potential disruptions in their workflow.

Lack of Retrospective Data Cleaning Option: One user has voiced a desire for an option to clean all retrospective data within Littledata. Unfortunately, this feature is currently unavailable, limiting the user's ability to manage and maintain their historical data effectively.

Littledata has become a valuable tool for many Shopify users by filling in the missing gaps in Shopify's Analytics solution. Users have praised Littledata for its ability to accurately track events, impressions, promotions, and checkout flows that were previously unaccounted for. This has resulted in clients gaining confidence in working with trustworthy data and making more informed business decisions.

One of the common problems faced by Shopify users is inaccurate ecommerce and event data due to issues with Shopify's GA integration. Littledata has been widely acclaimed for its ability to fix these known problems, providing users with accurate and reliable data. By leveraging a server-side connection, Littledata ensures consistent and reliable reporting, eliminating any previous inconsistencies that users may have faced.

The integration of Littledata with Segment's Customer Data Platform has opened up new possibilities for personalized customer journeys at scale. Users have found it invaluable to be able to adjust and streamline systems during platform migrations while still ensuring reliable data. Additionally, users have praised Littledata for accurately reporting one-time and recurring purchase data from Bigcommerce and ReCharge in Google Analytics, saving them time and providing a more streamlined experience.

Overall, Littledata has emerged as a powerful solution that addresses the limitations and challenges faced by Shopify users when it comes to accurate analytics reporting. Its robust features have earned positive feedback from users who now rely on Littledata to fill in the missing pieces, provide trustworthy data, and enable personalized customer journeys.

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics 360

Free

Smartlook

Littledata

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or increase the dollar volume each customer spends.

Littledata Consulting

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

Traffic Reporting

This feature enables users to understand how many individuals are visiting their website, the sources from which they've arrived, and what time they are most likely to visit.

Lead Conversion Tracking

This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

Behavior Analysis

This feature helps analyze and make sense of user patterns such as the actions users take on the website, including clicking on different pages, filling out forms, or how long they stay on a particular page.

Bounce Rate Measurement

This feature measures the number of users who visit only one page on your website before leaving, helping to identify issues with content quality or website design.

Device and Browser Reporting

This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

Pageview Tracking

A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

Event Tracking

This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

Reporting in real-time

This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

Referral Source Tracking

This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

Customizable Dashboards

This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

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