Name: Mailcoach
Price: 249 USD
Author: Spatie

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Mobile App Development

PHP Frameworks

Development

Learning Management

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Embedded Business Intelligence (BI)

Online Notary

Workflow

Enterprise

Accounting

Accounts Payable

Online Trading

Treasury Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

API Management

Cloud Migration

Cloud Storage

Configuration Management

Consulting and Advisory Services

Container Management

Custom Software Development Services

Data Center Virtualization

Data Warehouse

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

IoT Device Management

LAN Switches

Managed Private Cloud

Network Performance Monitoring

Sensitive Data Discovery

Technology Scouting Software

Unified Communications Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Landing Page

Market Intelligence

Marketing Automation

Press Release Management

Product Intelligence

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Lead Generation

Point of Sale

Sales Enablement

Sales Performance Management

Sales

Cloud Infrastructure Entitlement Management

Security

Construction Workforce Management

Dental

Fleet Management

Geographic Information

ID Card

Vertical-Specific

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Mailcoach is an email marketing platform designed to assist businesses of various sizes in effectively engaging with their audience. According to the vendor, this software solution offers a range of features to streamline email campaigns. From bulk emailing and split testing to robust segmenting and drip campaigns, Mailcoach caters to the needs of professionals across different industries.

## Key Features

**Bulk emailing**: According to the vendor, Mailcoach allows users to easily send bulk emails to their audience, regardless of the number of subscribers. The platform provides a robust templating system for creating email campaigns and scheduling them for specific dates and times.

**Split testing**: The vendor claims that Mailcoach enables A/B split testing to optimize email campaigns. Users can test different variations of their campaigns and track metrics such as open rates and click-through rates to evaluate performance.

**Open & click tracking**: According to the vendor, Mailcoach provides open and click tracking functionality to monitor the engagement of email campaigns. This feature allows users to measure the effectiveness of their content and make data-driven decisions to improve audience engagement.

**Robust segmenting**: Mailcoach offers segmenting capabilities based on tags and other metrics, as stated by the vendor. Users can create targeted campaigns by segmenting their subscribers and personalize their messaging to increase relevance and engagement among specific audience segments.

**Drip campaigns**: According to the vendor, Mailcoach allows users to set up automated drip campaigns based on time or user behavior. Users can create custom triggers and actions to automate email flows, and utilize tags to configure personalized drip campaigns according to their preferences.

**Flexible integration & self-hosting**: Mailcoach offers integration options with users' own email providers or the vendor's delivery service. According to the vendor, users can access extended APIs for custom integration and choose to self-host Mailcoach for complete control and customization.

**Secure & privacy-first**: The vendor claims that Mailcoach prioritizes data security and is GDPR-compliant. Subscriber data is stored securely on servers based in the EU, and tracking is "off" by default to ensure privacy and compliance.

**Design dazzling newsletters**: Mailcoach provides a drag-and-drop email builder, according to the vendor. Users can choose from multiple editor options and preview and test newsletters before sending them out. The vendor states that users only pay for what they send, not for the number of subscribers.

**Run drip campaigns your way**: According to the vendor, Mailcoach allows users to customize and automate email flows based on time or user behavior. Users can utilize tags to trigger specific actions and personalize the user experience. Mailcoach can be seamlessly integrated into applications for customizations and enhancements.

**Keep tabs on all your application emails**: Mailcoach enables users to manage newsletters, drip campaigns, and transactional emails from one centralized interface, as claimed by the vendor. Users can create transactional email templates for easy customization by co-admins and monitor the performance of transactional emails.

Basic

Brevo, formerly known as Sendinblue, is the leading customer relationship management (CRM) suite designed to fully cultivate long-term customer relationships and to empower businesses to expand in a fast changing digital world. With Brevo, businesses have a unified view of the customer journey in one easy-to-use platform thanks to intuitive and scalable marketing and CRM tools such as Email, SMS, WhatsApp, Chat, Marketing Automation, Meetings, and much more.

Free

Lite

Premium

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

ActiveCampaign

Mailcoach

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Spatie

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Mailcoach

Overview

What is Mailcoach?