Name: mailflatrate
Price: 20 USD
Author: Swiss Marketing Systems Germany

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mailflatrate is an email marketing tool designed to simplify the process of creating and sending newsletters. According to the vendor, it is specifically tailored for small to medium-sized businesses and is widely used by marketing professionals, e-commerce businesses, non-profit organizations, small businesses, freelancers, retail businesses, bloggers and content creators, startups, and entrepreneurs. With its range of features, mailflatrate aims to offer a comprehensive solution for efficient email marketing campaigns.

## Key Features

**API Integration**: According to the vendor, mailflatrate allows users to connect with other programs and services through application interfaces, enabling seamless integration and data exchange. It is designed to support integration with various programming languages.

**List Management**: The vendor claims that mailflatrate offers comprehensive list management features, allowing users to efficiently segment subscribers. Users can create tags for different target groups and plan campaigns more effectively. The vendor states that mailflatrate simplifies the process of categorizing subscribers based on specific characteristics or behaviors and automatically updates and assigns appropriate tags.

**A/B Testing**: According to the vendor, mailflatrate enables users to test different versions of newsletters to determine the most effective elements. Users can experiment with various call-to-actions, layouts, and content to optimize campaigns. The vendor claims that mailflatrate provides insights into the best performing versions, helping users make informed decisions for future strategies. Additionally, users can identify the optimal timing for sending newsletters.

**Automation**: The vendor states that mailflatrate streamlines time-consuming tasks by automating processes. It is designed to enable quick response to user signals and triggers, even when users are occupied with other tasks. The vendor claims that mailflatrate offers pre-set configurations for newsletter sending or communication with subscribers, facilitating the planning and execution of targeted and personalized autoresponders.

**Newsletter Management**: According to the vendor, mailflatrate provides a user-friendly interface for tracking the progress of newsletters across different lists. Users can access a detailed history of mailings, allowing them to collect important data for each campaign. The vendor claims that mailflatrate helps users maintain control over their email marketing strategy.

**Reporting**: The vendor states that mailflatrate enables data-driven marketing by providing comprehensive reporting features. It tracks key performance indicators (KPIs) such as open rates, click-through rates, and bounce rates. According to the vendor, mailflatrate provides insights into subscriber behavior, helping users optimize future campaigns. The vendor also claims that mailflatrate allows for easy sharing of reports with others, with the option to grant read-only access.

**Umfragefunktion (Survey Function)**: According to the vendor, mailflatrate allows users to create and conduct surveys within their newsletters. This feature is designed to help gather feedback, make decisions, and obtain opinions or satisfaction ratings. The vendor claims that mailflatrate offers a variety of customizable fields and provides separate evaluations for each field.

**Newsletter Features for Better Marketing**: The vendor states that mailflatrate provides a range of practical features to enhance email marketing efforts. It aims to help users understand and deliver personalized content to their subscribers. The vendor claims that mailflatrate can generate leads and collect valuable information to improve performance and increase revenue. Additionally, mailflatrate is designed to simplify the process of creating engaging newsletters tailored to different target groups.

**Segmentierung von Abonnenten-Listen (Subscriber List Segmentation)**: According to the vendor, mailflatrate offers the possibility to segment subscriber lists based on various criteria such as demographic data, interests, and purchase behavior. This feature aims to enable targeted targeting and personalized campaigns.

**Synchronisierung einzelner Listen (Synchronization of Individual Lists)**: The vendor claims that mailflatrate allows users to synchronize individual lists and perform data synchronization between different platforms and tools. This feature simplifies the management of subscriber data and enables seamless integration with other systems.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Free

Advanced

Twilio SendGrid

mailflatrate

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Swiss Marketing Systems Germany

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Overview

What is mailflatrate?