Name: Maisie
Author: Maisie Technologies

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Text Editors

Development

Business Intelligence (BI)

Business Process Management (BPM)

Collaboration

Enterprise Asset Management

Facility Management

PDF Editors

Enterprise

Accounting

Anti-Money Laundering (AML)

Cryptocurrency Wallets

Financial Risk Management

Hedge Fund

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

3D Printers

Application Virtualization

Change Management

Cloud Storage

Complex Event Processing

Component Content Management

Data Governance

Data Pipeline

Density-Optimized Servers

Disk Based Backup

Fraud Detection

IT Professional Services

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed File Transfer (MFT)

Metadata Management

Network Performance Monitoring

OpenStack Cloud

Product Implementation Services

Test Management

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Channel Management

Content Management

Contest Management

Email Marketing

Marketing Automation

Personalization Engines

Product Management

Referral Marketing

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales Forecasting

Sales

Certificate Lifecycle Management

Security

Car Rental

Catering

Construction Accounting

Multiple Listing Service (MLS)

Online Fax

Vertical-Specific

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Maisie is an AI-powered conversational sales and support assistant developed by Maisie Technologies. According to the vendor, it is designed to automate customer queries and provide personalized assistance 24/7 for e-commerce businesses. This conversational commerce platform utilizes AI-powered chatbots to engage, support, and re-market to customers on e-commerce websites. It is targeted at small to large-sized e-commerce businesses and is used by various professions and industries, including e-commerce store owners, customer support teams, sales teams, marketing teams, and the retail industry.

## Key Features

**Customer Service**: According to the vendor, Maisie enables businesses to instantly answer customer queries using AI technology. It empowers shoppers to find immediate answers to their questions and provides real-time order status updates. For complex queries, the system seamlessly hands over to human support.

**Sales**: Maisie's AI capabilities allow it to automatically answer pre-sales queries and guide shoppers to the right products using conversational product recommendation quizzes. The vendor claims that it can give contextual discounts and offers based on shopping cart value or stage of the buying journey.

**Marketing**: According to the vendor, Maisie helps businesses grow their email and SMS subscriber lists faster through conversational opt-ins. It offers features such as price drop notifications and cart saver to increase opt-ins. Additionally, it captures emails and encourages visitors to save their shopping carts, aiming to win back sales.

**Customization**: Maisie offers businesses the option to choose from 18 conversational templates or build their own. The vendor states that businesses can trigger conversations based on various business rules such as time on page, exit intent, cart value, and shipping times. Chatbots can be displayed depending on visitor behavior and specific page visits.

**Live Chat 2.0**: Maisie provides businesses with the ability to engage visitors and turn them into buyers through personalized product recommendations. It offers assistance to customers 24/7, even when the business team is not available. The vendor claims that Maisie can seamlessly transition to live chat with a human representative, providing a more personalized touch.

**List Building & Remarketing**: According to the vendor, Maisie helps businesses capture more first-party data and win back lost sales with lead generation chatbots. It allows for the launch of high-converting, guided sales conversations directly from social media ads, stories, and bio links. Additionally, it enables businesses to re-engage visitors off-site with features like cart saver, back in stock notifications, and price drop notifications.

**Integrations**: Maisie is designed to work with popular e-commerce platforms such as Shopify and BigCommerce. It can connect with Klaviyo to grow email lists and send targeted emails. The vendor states that it also integrates with Facebook Messenger to grow Messenger subscriber lists and win back lost sales.

**Messenger Marketing**: Maisie enables businesses to engage, support, and re-market to customers on Facebook Messenger. According to the vendor, leveraging the popularity of Facebook Messenger with 1.3 billion monthly users, businesses can benefit from high open rates of messages sent in Messenger (80%+). The vendor also claims that Messenger messages have higher conversion rates compared to email (4-10x).

**Recover lost sales with Messenger marketing**: The vendor states that Maisie can notify customers via Messenger when out-of-stock items are back in stock. Businesses can inform customers about price drops, abandoned carts, and promotions through Messenger. Additionally, Maisie can re-engage visitors who are about to leave the website through exit intent conversations in Messenger. The vendor claims that businesses can encourage newsletter subscriptions and grow Messenger subscriber lists by answering visitor questions and providing incentives.

**Automatic Updates**: Maisie allows businesses to send automatic order confirmation and order shipped updates to customers via Messenger. According to the vendor, this feature keeps customers informed about their order status with automatic notifications in their Facebook Messenger inbox.

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70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Maisie Technologies

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Maisie

Overview

What is Maisie?