An essential application for community management. Good value for money.
Pros
- Audience Segmentation
- Followers Filters
- Followers management
Cons
- Influence filters
- Managing Twitter lists
- Presentation and usability of reports
Return on Investment
- Budget optimization
- Lower spending on social media
- Improved community management helping the success of social media plans
Alternatives Considered
Audiense, Brandwatch Analytics and FollowAnalytics
Other Software Used
Audiense, Brandwatch Analytics, Hootsuite Pro

