MapInfo Pro - Tool that is helping us in making better business decision
Use Cases and Deployment Scope
This tool has been really helpful to us in supply chain and sales analysis across different business domains. We can monitor the sales on region level and hence find the right market for growth . Overall our operational efficiency has been improved to large extent reduced manual map efforts and we got visibility that is location based for our business.
Pros
- Decision making has been improved because we have visibility on our sales and distribution data geographically.
- Delivery time and route efficiency has been improved that played a crucial role in optimizing supply chain.
- Tool played great role in helping us in market analysis hence improved our sales.
Cons
- UI is old and boring for new users. Takes time to get into comfortable zone.
- In case of large datasets handling for multiple regions performance was quite slow
- integration with other platforms needs improvement.
Return on Investment
- Improved decision making through location intelligence.
- Sales have been improved .
- on the other side ROI has been impacted due to licensing cost and training stuff and performance not good while handling large dataset.
Usability
Other Software Used
Microsoft Excel, Microsoft Power BI, Tableau Cloud
