Name: MarketSurge
Author: MarketSurge

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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MarketSurge is a marketing platform designed to assist businesses in managing their leads and customer communications in one central location. The platform offers a range of features, including unified messaging, automated lead capture and nurturing, integration with other business applications, online reputation management, and goal setting and reporting. MarketSurge caters to businesses of all sizes, from small startups to large enterprises, and is commonly used by professionals in industries such as real estate, insurance, finance, home services, and retail.

**Unified Communication Channels**: MarketSurge provides a centralized platform for managing customer communications and contacts across various channels, including text, email, call, and social media.

**Automated Lead Capture, Interaction, and Nurturing**: MarketSurge enables businesses to automate personalized outreach messages to new leads, allowing them to save time and focus on responsive leads.

**Integration with Other Business Apps**: MarketSurge seamlessly integrates with over 1,000 other business apps, allowing businesses to sync contacts and initiate text messages directly from those apps.

**Online Reputation Management**: MarketSurge offers tools to help businesses generate positive reviews and take control of their online reputation. It enables businesses to send review inquiries via SMS texts to both existing and new customers.

**Goal Setting and Reporting**: MarketSurge provides goal setting and reporting features to track progress and motivate employees. Businesses can set goals for their employees and monitor their performance through reporting capabilities.

**Customer Management**: MarketSurge allows businesses to integrate customer data from other applications, facilitating a centralized and organized customer management system. It provides smart templates for standardized communication, saving time and improving efficiency.

**Mobile App**: MarketSurge offers a mobile app for convenient access to its features and functionalities. The mobile app allows businesses to manage leads, communicate with customers, and access key data from anywhere.

**Landing Pages and Websites**: MarketSurge provides customizable tools for creating professional and engaging landing pages and websites to enhance online presence and capture leads.

**Outbound Calling**: MarketSurge supports outbound calling, providing businesses with a unique phone number that can be controlled by multiple employees.

**Appointment Automation**: MarketSurge offers appointment automation features to streamline scheduling and booking processes, including automated reminders, confirmations, and rescheduling.

Extensive Customer Support: Many users have praised the extensive knowledge and exceptional customer support provided by MarketSurge. Reviewers have noted that the customer support team goes above and beyond to understand and solve customer problems, ensuring a positive experience.

Powerful Dashboard with Advanced Communication Management: The powerful dashboard of MarketSurge has been highly appreciated by reviewers. Specifically, the advance communication management module enables auto-responding in all campaigns, allowing users to efficiently manage their communication channels and streamline their marketing efforts.

Advanced Analytics Tool for Effective Campaign Management: Reviewers have found the advanced analytics tool provided by MarketSurge to be extremely helpful in maintaining long-term marketing campaigns. This feature allows users to accurately measure the impact of each campaign, enabling them to make data-driven decisions and improve their overall marketing strategy.

Lack of Detailed Customer Segmentation Breakdowns: Some reviewers have expressed a desire for MarketSurge to provide more detailed breakdowns in its customer segmentation module. 

Competitive Pricing: Several users have mentioned that they would like MarketSurge to offer more competitive pricing compared to other competitors in the market, improving the price-performance ratio.

Limited Mobile App Functionality: A number of customers have requested the ability to access data via mobile apps, stating that this would be beneficial for managers who are often on the go and want quick access to campaign status without logging into the management panel via a browser.

MarketSurge has proven to be a valuable tool for customer interaction management, with users praising its advanced feature set. This software allows users to maintain long-term interactions with their customer base through its robust infrastructure. By providing a comprehensive solution for their needs, MarketSurge has significantly simplified the lives of its users.

One of the key use cases of MarketSurge is its ability to organize, track, and communicate with leads and current clients. Users have found this feature invaluable in managing their various lead streams in one place, eliminating the need to log into multiple platforms. This consolidation has been a game changer for business growth, as it streamlines the lead management process and prevents missed opportunities.

Booking managers for photography businesses have particularly benefited from using MarketSurge. They rely on this software to effectively manage leads, ensuring they do not miss out on potential opportunities. The ease of use and comprehensive capabilities of MarketSurge have been highly appreciated by users who value having all the tools they need in one place.

In addition to its advanced features, Market Surge offers excellent customer service that is quick and responsive. Users consistently report positive experiences with the support team, describing them as top-notch and always willing to help. This dedication to customer satisfaction adds value to the overall user experience.

Overall, MarketSurge provides effective solutions for customer interaction management, lead organization, and streamlining workflows. Its advanced feature set and responsive customer service make it a reliable tool for businesses seeking to enhance their customer relationships and optimize their lead management process.

Starter

Professional

Unlimited

Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.

MarketSurge

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. 

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

Platform

Mobile access

Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

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MarketSurge

Overview

What is MarketSurge?