MassTer Predictive Marketing Analytics

"MassTer" is an advanced modeling & predictive platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps users understand key sales drivers, measure Return on Investment (ROI), and shows the optimal way to spend marketing budgets to achieve maximum performance. It comes with 8 built-in modules that help perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics.