Matrix Media CRM (Monarch)

Matrix Solutions offers a web-based media-specific platform that enables intelligent business decisions for managing sales teams, their opportunities and accounts across TV, Radio and electronic advertising businesses.

The Matrix platform transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business.

The vendor states that currently over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360 degree view of their opportunities and accounts.