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What is Maxemail?

Maxemail is an email marketing software designed to streamline email marketing campaigns and automate marketing processes. According to the vendor, it provides tools and support to improve customer retention, increase conversion rates, and drive return on investment. Maxemail is said to be suitable...

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TrustRadius Insights

Users have consistently reported having a very good experience with Maxemail, praising the platform for its helpful customer team and …
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What is Maxemail?

Maxemail is an email marketing solution built around features such as multivariate testing, ROI tracking, and split testing.

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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Maxemail?

Maxemail is an email marketing software designed to streamline email marketing campaigns and automate marketing processes. According to the vendor, it provides tools and support to improve customer retention, increase conversion rates, and drive return on investment. Maxemail is said to be suitable for businesses of all sizes, from small startups to large enterprises. It is widely used by marketing professionals, e-commerce businesses, the travel and hospitality industry, retail industry, and leisure and entertainment companies.

Key Features

Powerful Email Marketing Software: According to the vendor, Maxemail allows businesses to integrate their platforms and organize data, while providing intuitive tools to build dynamic emails and deliver targeted and relevant campaigns.

Drive Engagement with Dynamic Email Campaigns: The vendor claims that Maxemail enables businesses to provide subscribers with highly targeted campaigns, increasing engagement and campaign ROI.

Managed Email Marketing Services: Maxemail offers the support of an in-house team that helps businesses devise strategies and leverage data to build effective email marketing programs, according to the vendor.

Reliable Software and Services that Brands Trust: Maxemail is claimed to be trusted by leading brands for managing their email programs, ensuring reliability and effectiveness.

Reduce Campaign Build Time: The vendor states that Maxemail's drag-and-drop email builder and ability to create recurring content and add components make it easy to personalize and add dynamic content, reducing campaign build time.

User-friendly Platform: According to the vendor, Maxemail provides advanced tools for busy marketers to create and send transactional, automated, and recurring email campaigns, as well as build their audience and design professional email campaigns.

Achieve Maximum Impact: Maxemail is said to offer a powerful testing suite for split testing and multivariate testing, allowing businesses to check emails for errors and rendering across email clients and devices before scheduling campaigns.

GDPR Compliant: According to the vendor, Maxemail supports permission-based email marketing, enabling businesses to import and capture data and deliver personalized messages while staying GDPR compliant.

Full Campaign Insights: Maxemail is claimed to provide top-level reporting statistics and in-depth feedback on email campaign performance, helping businesses optimize future campaigns and improve deliverability.

Dual Channel Targeting: The vendor states that Maxemail offers SMS messaging as an additional channel to target subscribers, allowing businesses to send follow-up/reminder messages, new offers, or important information.

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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have consistently reported having a very good experience with Maxemail, praising the platform for its helpful customer team and their prompt support and advice. The system's ability to facilitate easy communication with owners without compromising data protection has been highly appreciated. Users also find the process of creating emails straightforward, thanks to the clear steps provided by Maxemail's interface. The professional and user-friendly email templates instill confidence in users and make email creation more efficient.

Maxemail is recognized as a powerful tool that enables the creation of complex email campaigns, offering all the necessary functionality in a simple and logical manner. Users also value the quick response times and clear explanations provided by Maxemail's support team. The platform's styles/components structure allows for quick and efficient email creation, streamlining processes and saving time. Furthermore, users appreciate how Maxemail offers high-quality HTMLs and clear reporting for analyzing campaign success.

Maxemail has established itself as a refreshing alternative to other email service providers in the industry, delivering consistent and professional e-marketing experiences while allowing for personalization, customization, and customer segmentation. Users endorse the platform for its clean and simple interface packed with features. With intelligent email strategies enabled by Maxemail, users have experienced improved engagement and reduced wasted emails.

Outstanding Customer Service: Many users have praised the outstanding customer service provided by Maxemail. They have consistently found the response times to be quick and the staff to be skilled and friendly, making their experience with the platform a positive one.

Simplicity of Email Template: Several reviewers appreciate how easy it is to construct emails in Maxemail due to its simple drag-and-drop feature. This functionality allows for a seamless email creation process, saving time and effort.

Quick Communication with Clients: Numerous users have highlighted the quick and efficient communication they are able to have with clients once mailing lists are set up in Maxemail. This feature streamlines client interactions, enabling effective communication while reducing delays.

Daunting User Interface: Some users have found the user interface of the software to be daunting and difficult to navigate, making it challenging for them to teach others how to use it effectively.

Complex Email Workflows: Setting up email workflows and automated campaigns can be complex, which may pose a challenge for users who are not familiar with emarketing software. Several reviewers have expressed difficulty in navigating this aspect of the platform.

Lack of Certain Features: Some users feel that the software is lacking certain features, such as the ability to export segmented user lists before sending an email and a custom reporting suite. This has been seen as a downside by multiple reviewers who require these functionalities for their marketing efforts.


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Companies can't remove reviews or game the system. Here's why
Sean Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Maxemail is used by our marketing department as our main email provider for sending newsletters and triggered emails to our customers and prospects. It gives us the ability to personalise and customise emails providing a great email experience for our lists. With maxemail we handle customer segmentation, email personalisation, customer lifecycle emails, dynamic content, promotions, and reporting.
  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
  • Maxemail lacks a lot of the 'add-ons' companies like MailChimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Email & Online Marketing (8)
WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Reporting & Analytics (3)
Standard reports
Custom reports
Pre-Send Testing
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
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