#1 most frequent
United Kingdom of Great Britain and Northern Ireland
100.0%1 installation of 1
What is Maxemail?
Maxemail is an email marketing software designed to streamline email marketing campaigns and automate marketing processes. According to the vendor, it provides tools and support to improve customer retention, increase conversion rates, and drive return on investment. Maxemail is said to be suitable for businesses of all sizes, from small startups to large enterprises. It is widely used by marketing professionals, e-commerce businesses, the travel and hospitality industry, retail industry, and leisure and entertainment companies.
Categories & Use Cases
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
Areas for Improvement
Custom reports
Users can create custom reports.
Category average: 7.3
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.3
Maxemail is a very powerful and professional tool with a great team behind it
Pros
- Maxemail provides great customer service.
- Maxemail has a very powerful platform with a lot of capabilities.
- Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
- Maxemail provides fantastic deliverability for our emails.
Cons
- Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
- Maxemail user interface looks daunting and was hard to teach to some people.
Return on Investment
- Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
- Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
- Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Alternatives Considered
MailChimp, AWeber, Mailjet, Klaviyo and Mailgun
Other Software Used
Zapier, Autopilot, Trello