Name: MediaAlpha Demand Platform
Author: MediaAlpha

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Mobile App Development

Push Notifications

Development

Business Intelligence (BI)

Collaboration

Diagramming

Manufacturing Execution

Payment Facilitation

VoIP

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Custom Software Development Services

Desktop Outsourcing

Embedded Business Intelligence (BI)

Endpoint Encryption

Fraud Detection

HTML Editors

Hyper-Converged Infrastructure

IT Asset Disposal

IT Asset Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

Password Management System

Remote Monitoring and Management

Remote Support

Solid State Drives

Static Application Security Testing (SAST)

Time Series Databases

Traffic Switching

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Content Management

Creative Collaboration

Data Management

Direct Mail Automation

Email Marketing

Graphics

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Point of Sale

Quote to Cash

Sales

Auto Repair

Emergency Notification

HIPAA Compliance

Home Health Care

Insurance Agency Management

OSS/BSS (Operations Support/Business Support)

Public Sector Software

Trucking Software

Vertical-Specific

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The MediaAlpha Demand Platform is a technology solution offered by MediaAlpha that aims to connect insurance advertisers with high-intent consumers through digital media buying. According to the vendor, this platform is designed to efficiently and effectively assist insurance carriers of all sizes in acquiring customers. It is utilized by professionals and industries such as insurance carriers, agencies, brokers, marketing professionals in the insurance industry, and online lead generation companies in the insurance sector.

## Key Features

**Efficiency at Scale**: According to the vendor, this platform enables insurance advertisers to achieve significant business results by connecting with the right prospects and potentially outperforming other customer acquisition channels.

**Maximum Control**: The vendor claims that this platform provides insurance advertisers with complete control over their customer acquisition campaigns. They can instantly adjust the mix of lead sources and pricing to optimize conversion rates and minimize lead costs. Additionally, the platform offers flexible account management, allowing advertisers to easily update, pause, or reactivate their accounts.

**Unparalleled Partnership**: MediaAlpha positions itself as a valuable acquisition partner, offering extensive inventory, advanced technology, and dedicated support for insurance advertisers' campaigns. The vendor asserts that their platform provides exceptional transparency, empowering advertisers to analyze underlying data and make informed decisions for their business.

**Data-rich ad solutions**: According to the vendor, this platform enables insurance advertisers to precisely target serious shoppers across prominent brand, metasearch, and comparison search websites. They can leverage customized ad solutions tailored to their industry and engage with consumers through clicks, leads, and calls across multiple touchpoints.

**Connect with Consumers Across Multiple Touchpoints**: The vendor claims that this platform provides tailored solutions to align with insurance advertisers' brand capabilities. It facilitates seamless integration with existing CRM platforms, call center applications, data providers, and more, aiming to optimize performance and maximize the value derived from every call, click, or lead.

**Real-Time Bidding**: According to the vendor, the MediaAlpha Demand Platform empowers insurance advertisers to participate in real-time bidding auctions, allowing them to reach their target audience precisely when they are actively searching for insurance products.

**Advanced Targeting Capabilities**: The platform offers advanced targeting capabilities, enabling insurance advertisers to define their target audience based on various parameters such as demographics, location, device type, and browsing behavior. According to the vendor, this ensures the delivery of ads to the most relevant and highly interested insurance shoppers.

**Dynamic Creative Optimization**: The vendor highlights that the platform supports dynamic creative optimization, enabling insurance advertisers to deliver personalized and relevant ads to different segments of their target audience. By dynamically modifying ad creatives based on user attributes, the vendor claims that advertisers can achieve higher engagement and conversion rates.

**Integration with Multiple Publishers**: According to the vendor, the platform seamlessly integrates with a diverse range of publishers, including insurance comparison websites, providing insurance advertisers with access to an extensive pool of high-intent insurance shoppers. This integration enables advertisers to effectively reach their target audience across various digital channels.

Basic

Proffessional

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

MediaAlpha Demand Platform

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

MediaAlpha

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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MediaAlpha Demand Platform

Overview

What is MediaAlpha Demand Platform?