TrustRadius: an HG Insights company

MERGADO

Score9.7 out of 10

3 Reviews and Ratings

What is MERGADO?

Mergado Editor is designed to work with data feeds - for marketers, marketing agencies, online stores, affiliate campaign managers, developers, and others. Mergado can be used to optimize product data, map products and categories, or, with Mergado Order, manage orders from multiple ecommerce sites. Mergado states their software is used by over six and a half thousand users from 21 countries, and processes over a billion products daily with over 600 possible connections to sales channels worldwide.

Categories & Use Cases

Media

Screenshot of Overview of MERGADO Editor
Screenshot of Products overview
Screenshot of List of exports
Screenshot of List of elements

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Screenshot of Overview of MERGADO Editor

Top Performing Features

  • Product catalog & listings

    Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.

    Category average: 8.2

  • Product management

    Product catalog can be easily updated.

    Category average: 7.9

  • Bulk product upload

    Admins can upload products in bulk using spreadsheets.

    Category average: 7.6

Areas for Improvement

  • CMS

    Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

    Category average: 7.1

  • Checkout user experience

    Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.

    Category average: 7.8

  • Multi-site management

    Administrators can manage multiple storefronts or websites under one umbrella.

    Category average: 8.1

Recommendations based on years of experience

Use Cases and Deployment Scope

I've been using MERGADO for years, and during that time, we've built what I would call a friendly relationship. MERGADO has helped me solve various problems and has even allowed me to play around with product feeds without needing to understand HTML code. I recommend MERGADO to my clients because, for a low fee, it helps you earn significant profits.

Pros

  • It converts product feeds into any desired format
  • It enables you to enrich the feed with your own information
  • It allows you to bulk-edit product information using rules

Cons

  • Some functions are more hidden
  • For certain modifications, you need to take more steps
  • MERGADO includes additional applications that you activate separately, although it would be great if I could enable their functions directly while editing the XML feed

Return on Investment

  • It encompasses both the hours saved by being able to make edits myself rather than waiting for developers
  • the ability to fine-tune feeds to extract the maximum from marketing channels
  • It's also about the capacity to enrich feeds with information that makes it easier for customers or convinces them to make purchases