Name: Merkle Data Accelerator
Author: Merkle

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Academic Advising

Online Learning

Education

Business Intelligence (BI)

Collaboration

File Sharing

Risk Management

Workspace Planning

Enterprise

Accounting

Digital Banking

Invoicing

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Configuration Management Databases

Data Collaboration

Data Lakehouse

Database Load Balancing

Enterprise Architecture Management

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

License Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Password Management System

Release Management

Secret Managers

Secure Email Gateway

Session Border Controllers

Virtual Private Cloud (VPC)

WiFi Hotspot

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Creative Collaboration

Demand Generation

Digital Content Creation

Email Marketing

Marketing Analytics

Marketing Automation

Online Proofing

Social Media Management

Social Media Marketing

Survey & Forms Building

Swag Management

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales Gamification

Sales

Video Surveillance

Security

Debt Collection

Equipment Rental

Laboratory Information Management

Membership Management

Real Estate

Vertical-Specific

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The Merkle Data Accelerator is a cloud-based data management solution that, according to the vendor, enables businesses to analyze, gain insights, and visualize their data. It is designed to cater to small to large enterprises and is utilized by marketing professionals, data analysts, CRM managers, and organizations in the retail industry and nonprofit sector.

## Key Features

**Cloud-based Data Management**: The Data Accelerator is a cloud-based solution that, according to the vendor, allows businesses to efficiently manage their data, providing easy access, scalability, and flexibility.

**Data Analysis and Visualization**: The Data Accelerator, according to the vendor, enables businesses to perform in-depth analysis, gain valuable insights, and visualize their data, empowering them to make data-driven decisions.

**Match Individuals Across Data Sources**: This solution helps businesses connect and match individuals across different data sources, improving data accuracy and completeness, as claimed by the vendor.

**Data Privacy Compliance**: The Data Accelerator assists businesses in ensuring compliance with data privacy regulations such as CCPA and GDPR, helping them effectively manage personal data privacy requests, according to the vendor.

**Enhanced Customer Experiences**: By leveraging data insights, the Data Accelerator, as claimed by the vendor, allows businesses to build better customer experiences, understand their customers' needs, and effectively target prospect audiences.

**Seamless Cloud-based Data Management**: The Data Accelerator facilitates the transition to cloud-based data management, offering scalability and flexibility to meet growing data needs, as stated by the vendor.

**Analytics and Reporting**: This solution provides robust analytics and reporting capabilities, enabling businesses to generate valuable insights and track the performance of their marketing and CRM efforts, according to the vendor.

**Integration with Leading Marketing Platforms**: The Data Accelerator seamlessly integrates with popular marketing platforms like Salesforce Marketing Cloud and Adobe Marketing Cloud, enhancing their capabilities with valuable data insights, as claimed by the vendor.

**Industry-specific Reporting**: Businesses can quickly set up industry-specific reporting using the Data Accelerator's built-in dashboard templates, catering to use cases like abandoned cart and fundraising, according to the vendor.

**Efficient Data Storage and Retrieval**: With integration capabilities with Amazon S3 Storage and RedShift Database, the Data Accelerator offers reliable and efficient data storage and retrieval for businesses, as stated by the vendor.

Data Accelerator is a cloud-based data management solution that Merkle boasts is quickly onboarded to allow for analysis, insights, and visualization of data.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Personal

Team

Department

Organization

Clear Analytics

Merkle Data Accelerator

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Merkle is the nation’s largest privately-held agency with just over 1,700 employees, headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; Minneapolis; New Jersey; New York; Philadelphia; San Francisco; Seattle; Hagerstown, MD, Shanghai, and Nanjing. Led by visionary chairman and CEO, David Williams, the agency is dedicated to providing world-class customer relationship marketing (CRM) services to Fortune 1000 companies and leading nonprofit organizations. Williams purchased the small company in 1988 at the age of 25, with big dreams of transforming it into a world-class service organization. With 25 employees and approximately $2 million in revenue, he began building upon his vision. Over the ensuing quarter century, his company has become a leading innovator in CRM techniques. As a result, Merkle has outpaced market growth rates through sustained organic development and a series of smart acquisitions; most recently IMPAQT, Social Amp, 5th Finger and Brilig. Today, Merkle can count itself among the top global CRM agencies and, in 2012, was recognized by Advertising Age as one of the top ten “Agencies to Watch.” Williams has not only set his keen sites on becoming a billion-dollar powerhouse; he is determined to make it happen in this decade. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Merkle

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Data Management Platforms (DMP)

Merkle Data Accelerator

Overview

What is Merkle Data Accelerator?