Name: Metrical
Author: METRICAL

Help Desk

Web and Video Conferencing

Customer Support

Innovation Management

Development

Admissions and Enrollment

Career Center

K-12 Online Learning

Education

Audit

Business Intelligence (BI)

Collaboration

Office Suites

Procurement

Smart Spaces

Transportation & Logistics

Enterprise

Accounting

Expense Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

International Payroll

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Complex Event Processing

Component Content Management

Data Pipeline

Data Virtualization

Digital Experience Monitoring (DEM)

Disaster Recovery

Fraud Detection

Hosted Virtual Desktop

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Network Performance Monitoring

Remote Desktop

SSL Certificate

SaaS Backup

Server Virtualization

Software Defined Networking (SDN)

Vulnerability Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Contact Management

Content Management

Customer Experience Management

Email Marketing

Identity Resolution

Intent Data

Marketing Automation

Marketing OS

Product Management

Referral Marketing

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Field Sales Software

Proposal

Sales Coaching

Sales

Catering

Clinical Trial Management

Loan Servicing

Multiple Listing Service (MLS)

Nonprofit Advocacy

Retail Analytics

Retail Execution

Retail Management

Vertical-Specific

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Metrical is a Behavioral Customer Engagement Platform that utilizes Artificial Intelligence (AI) to predict and engage with potential customers who are likely to abandon their purchase, aiming to convert them into loyal, repeat customers. This platform caters to businesses of various sizes, from small enterprises to large corporations, and is designed for professionals and industries such as e-commerce retailers, marketing professionals, e-commerce operations managers, directors of Marketing Strategy & Analytics, and vice presidents of E-Commerce Experience.

## Key Features

**Real-Time AI Segmentation**: Metrical leverages over 14 billion data points across multiple retail verticals to power its proprietary machine-learning models. The AI segmentation enables precise targeting and individualized engagements with shoppers in real-time.

**Improve The Performance Of Your Existing Marketing**: Metrical analyzes the behavior of each individual shopper to enhance the performance of existing marketing efforts. By engaging only with shoppers at risk of bouncing, Metrical aims to increase revenue and profitability.

**Continuously Optimizing Campaigns & Reporting**: Metrical provides verifiable control/treatment reporting for all campaigns, demonstrating attributable incremental revenue. The platform also offers continuous campaign optimization to maximize performance and revenue potential.

**White Glove Service**: Metrical provides access to a team of Customer Success representatives who act as an extension of the client's team. This white glove service allows client teams to receive expert support from Metrical while focusing on their business.

**Seamless Segmentation**: Metrical can be easily integrated into existing systems through tag managers like Google Tag Manager and Tealium. The implementation process is frictionless, requiring no changes or modifications to the client's existing IT stack.

**Reporting & Analytics**: Metrical provides deep-level reporting and analysis, offering actionable insights at the in-session level. The platform's dashboards enable real-time monitoring of key metrics, KPIs, and benchmarks to support critical merchandising and marketing decisions.

Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

Customer.io

Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.

Programmable Messaging

Programmable Voice

Twilio SendGrid Marketing Campaigns

Programmable Video

Twilio SendGrid Email API

Twilio Flex (Contact Center)

Twilio Conversations

Twilio Authy

Programmable Wireless

WhatsApp Business API

Elastic SIP Trunking

Twilio

Metrical

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web forms with a database to store the answers and statistical software to provide analytics.

METRICAL

Survey Format & Appearance

Features related to the type, look & feel of surveys.

Online surveys

Paper surveys

Supports the creation of paper surveys. This might be a “print” option, and should include some mechanism for entering the data into the survey system for reporting purposes.

Phone surveys

Supports the creation and/or deployment of phone surveys, including a mechanism for entering the data into the survey system for reporting purposes.

Survey templates

Includes a selection of pre-made survey templates for different types of surveys.

Survey library

Includes an organization tool, such as a library, that allows the user to save, store and re-use or update past surveys.

Themes

Includes options for the look & feel of a survey, including different colors, fonts, layouts, etc.

Custom logo/branding

Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

Single page survey

Survey appears on a single continuous page, rather than requiring respondents to click through to multiple pages.

Progression bar

Survey displays a progression bar so that respondents know where they are in the survey (how much completed vs. how much left).

Responsive design

Survey is optimized for a variety of screens and devices, including mobile.

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Multimedia content

Users can include audio, images and videos within surveys.

Drag-and-drop editor

Users can easily rearrange survey elements, such as question blocks, by dragging them into new positions.

Changes to live survey

Users can make changes to live surveys after they are published.

Question bank

Includes a set of pre-made sample questions or question templates.

Question design help

Includes educational material about question design for research, such as tips, recommendations, and information about best practices.

Multiple question types

Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

Matrix questions

Supports matrix or grid questions, such as “How often did you: eat breakfast? …exercise?...get 8 hrs of sleep?” where each subquestion has the same set of possible answers (e.g. Always / Often / Sometimes / Never).

Translation/multi-lingual

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Survey logic flexibility

Survey question flow can be customized with skip logic, conditional questions, question branching logic, piping logic, and/or randomization.

Response requirement/validation

Users can require that a respondent answer before moving on or submitting, and can specify the type of response (e.g. a phone number) that will be accepted.

Skip logic

Users can include rules that cause certain questions to be skipped based on a respondent’s demographic information, answer to a previous question, or response time, for example.

Conditional questions

Users can create rules for questions that are only asked to certain respondents, or only asked if particular behavioral or demographic criteria are met.

Question branching

Users can create branching question pathways, where a respondent’s answer at a given stage determines the next set of questions they will be asked.

Piping logic

Answers provided by respondents earlier in the survey can be piped into survey questions later on. For example, if Q1 asks for the respondent’s name, Q2 can ask “What did you have for breakfast, [Name]?”

Randomization

Question order and/or question set can be randomized across the respondent pool.

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Response tracking

Individual responses are coordinated with demographic information about the respondent. This information is stored and can be used for reporting and analysis.

Data export

Data collected within the tool can be exported to another program for additional reporting/analysis.

Real-time results

Users can view results on dashboards in real-time as they come in, rather than needing to wait to run a report or take counts after the survey is closed.

Standard reports

Includes canned reports that allow users to generate and share accurate survey results.

Custom reports

Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

Visualizations

Includes reporting or dashboard tools for visualizing survey data.

Analytics

Allows users to run different types of analysis, such as statistical analysis, cross tabs, sentiment analysis, etc. within the tool.

Survey Integrations

Features that allow users to integrate a survey tool with another system or tool.

CRM Integration

Survey respondent pools or segmentations can be drawn from contacts already in the company’s CRM and/or respondents’ contact information can be pulled into the CRM.

Social media integration

Supports social sharing, posting, registration via social profile credentials, and/or embedded social content.

E-commerce integration

Integrates with e-commerce or billing/payment tools.

Testimonials widget

Allows users to excerpt and embed text or data from surveys on their website.

Metrical

Overview

What is Metrical?