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MindSwarms

MindSwarms

Overview

What is MindSwarms?

MindSwarms is a mobile video survey platform that aims to assist businesses in gaining a deeper understanding of consumer emotions. According to the vendor, this tool caters to companies of all sizes, including small startups and large enterprises. Market researchers, brand managers, advertising and...

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Pricing

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Your Recruits

$50

Cloud
per user

Our Recruits

$250

Cloud
per user

API Recruits Beta

Custom Quote. Contact sales@fabric.is

Cloud
per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://fabric.is/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per user
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Product Details

What is MindSwarms?

MindSwarms is a mobile video survey platform that aims to assist businesses in gaining a deeper understanding of consumer emotions. According to the vendor, this tool caters to companies of all sizes, including small startups and large enterprises. Market researchers, brand managers, advertising and marketing professionals, product managers, and user experience (UX) designers in various industries reportedly rely on MindSwarms to capture and analyze video responses from participants, providing insights into consumer perceptions, attitudes, and reactions.

Key Features

DIY Research Platform: MindSwarms offers a user-friendly DIY research platform called Fabric, reportedly allowing researchers to create and manage their own video surveys. According to the vendor, users can easily design studies and collect 1-minute long video responses from participants using the platform's intuitive interface. The vendor also claims that the platform includes AI tools that analyze the video responses, providing insights by surfacing common emotions and mentions.

DIY + Recruit: In addition to the DIY platform, MindSwarms reportedly offers a DIY + Recruit option. According to the vendor, researchers can bring their own recruits or leverage MindSwarms' extensive database of 250,000 consumers for participant recruitment. The vendor states that the recruiting team hand-picks highly qualified respondents based on specific screening criteria, ensuring authentic insights from a diverse range of perspectives.

Full Service Option: MindSwarms provides a Full Service option where expert researchers become an integral part of the client's team. According to the vendor, they assist in study design, recruit participants, and provide comprehensive reporting on the study findings. The vendor claims that the dedicated research experts ensure that every video answer meets quality standards and offer in-depth analysis and reporting.

Transcripts Included: MindSwarms generates transcripts for each video response, providing both machine-generated and human-corrected versions. According to the vendor, these accurate transcripts facilitate keyword browsing and verbatim extraction for presentations and reports.

Video Highlight Reel: MindSwarms offers the option to create a video highlight reel, allowing for collaborative outlining and professional video editing of the content. According to the vendor, this service can be customized to meet specific requirements.

Quick Turnaround Time: MindSwarms ensures a fast turnaround time, typically delivering an initial rough cut of a standard video edit within 5-7 days of response collection. The vendor states that final edits include audio and transition enhancements, b-roll additions, and music integration.

Paper Edit Process: MindSwarms follows a paper edit process for creating video highlight reels. According to the vendor, the team collaborates with the client to outline objectives and audience, creating a text document with selected quotes from the research study. This document is reportedly approved by the client before video editing begins.

Video Subtitling: MindSwarms offers the option to include subtitles in video highlight reels, enhancing accessibility and understanding of the content.

Video Download: Each video response can be individually downloaded in .MOV format. According to the vendor, users can choose to download the video itself or the video with the transcript.

Emotion and Sentiment Analysis: MindSwarms utilizes AI to track emotions and sentiments in video responses, mapping them to significant words and phrases from the transcripts. The vendor claims that this analysis captures 8 primary emotions, providing insights based on parts of speech and paralanguage.

MindSwarms Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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