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Morphio

Morphio

Overview

What is Morphio?

Morphio is a powerful AI-driven prediction platform that has been designed to provide its users with the tools necessary for analyzing and gaining valuable insights into digital marketing campaigns. The software collects data from multiple digital marketing platforms and then presents a comprehensive...

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Pricing

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Starter

$39.00

Cloud
a month - 3 Accounts

Essential

$119.00

Cloud
a month - 10 accounts

Premium

$549.00

Cloud
a month - 50 Accounts

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://morphio.ai/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Morphio?

Morphio is a powerful AI-driven prediction platform that has been designed to provide its users with the tools necessary for analyzing and gaining valuable insights into digital marketing campaigns. The software collects data from multiple digital marketing platforms and then presents a comprehensive view of this information, making it easy for marketers to track performance against their goals. Morphio's machine learning capabilities enable the software to detect trends and forecast future outcomes while alerting users at the first sight of trouble.

Morphio is an exceptional tool for businesses that want an extra set of eyes on their advertising accounts. It constantly monitors media spend and performance across multiple ad platforms, making it easy for marketers to identify core KPIs and measure results more effectively. The platform helps businesses catch negative trends before they manifest into negative results through its fully customizable alert system which flags potential problems early on in order to fix them proactively rather than reactively. Overall, Morphio gives marketers unparalleled insight into their digital marketing campaigns which can help increase ROI by optimizing strategies based on reliable analytics provided by the software.

Morphio Features

  • Supported: Marketing Anomalies
  • Supported: Audience Anomalies
  • Supported: Website Anomalies
  • Supported: Financial Anomalies
  • Supported: Live Data
  • Supported: White-labeling & Custom Branding

Morphio Screenshots

Screenshot of Website AnomlaiesScreenshot of Live Data

Morphio Video

- Automate and Scale with Morphio - Defend Against Marketing Failures - Protect your digital marketing ROI with instant alerts & suggestions

Morphio Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish, French
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Morphio addresses multiple business problems, saving users time and simplifying their marketing efforts. Users can monitor numerous advertising campaigns from one central location, freeing them from the stress of tracking performance figures across various channels. The AI capabilities of Morphio help users detect changes in ad campaign performance, providing suggestions for improvement to achieve better results. The software detects anomalies in data trends before users notice them, reducing the chances of making delays and allowing the users to stay on top of things.

Morphio integrates with Google Data Studio, which helps users generate white-label reports that they can share with their team or clients quickly. This feature has improved customer relationships and overall CX experience. By monitoring goals, KPIs, and anomalies in real-time, Morphio helps organizations save money by eliminating the need for an individual to carry out daily checks on digital marketing performance. The software's Slack notifications provide alerts on out-of-range performance dips in real-time, helping users manage multiple clients effectively while keeping them on a target. Morphio thus provides more value in marketing services by simplifying reporting and enabling users to view all relevant data points in one place.

Aesthetic Dashboard: Users have appreciated the aesthetic dashboard of Morphio, which consolidates important insights in one place. Several reviewers praised how easy it is to gather key insights quickly without logging into multiple platforms.

Valuable Data Analysis: Many reviewers found that Morphio was a valuable tool for analyzing data from websites and marketing channels, allowing them to easily see their performance against set goals. Some users noted that the automatic segmentation of datasets helped uncover high and low performing segments previously unnoticed, which improved campaigns.

Easy-to-Use Interface: A significant number of users appreciated the simplicity of the interface, which allowed for easy searching and filtering of data at their own pace. They also valued how quick it was to set up Morphio, with no complicated or lengthy onboarding process required.

Expensive: Some users have found Morphio to be expensive compared to other tools available in the market. They have expressed concern about the value for money and are hesitant to invest in it.

Lacks Integrations: Several reviewers have noted that Morphio lacks integrations with some marketing channels such as Pinterest ads and Criteo, and there is a need for more data integrations. This has made it difficult for them to use the software efficiently and effectively.

UI Complexity: Users have reported difficulty navigating the user interface of Morphio when dealing with complex accounts or trying to set specific goals or budgets for campaign groups or multiple countries. They feel that the UI could be improved to make it more straightforward and easier to use.

Users recommend several actions for Morphio based on their experiences. Firstly, users suggest utilizing Morphio's real-time anomaly detection feature to efficiently identify marketing anomalies and save time and money for the team. Secondly, users advise checking out the available resources and joining the Slack community to gain a better understanding of and manage projects using the platform. Thirdly, users compare Morphio favorably to other analytics tools on the market, praising its user-friendly nature. Additionally, users recommend giving Morphio a try, highlighting its generous free plan and easy upgrade process. Users also find value in Morphio as an easy reporting tool. They suggest having individuals observe and act when using the platform. Finally, users find Morphio to be a serious time saver and recommend taking advantage of the trial period.

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