Motom

Motom is a creator marketing, affiliate commerce, and creator relationship management (CRM) platform. It provides white-label technology and managed services for brands that operate creator programs using their own storefronts, data, attribution, and payout processes.

Key Capabilities

• Creator commerce infrastructure: Supports branded storefronts, shareable affiliate links, creator payouts, and first-party performance data.
• Attribution and reporting: Tracks organic and paid creator media, sales activity, and program performance through a brand-controlled reporting layer.
• Creator program management: Motom’s Creator Growth and Brand Strategy team supports creator recruitment, onboarding, training, user-generated content (UGC) challenges, paid campaigns, incentives, and community engagement.
• Multi-tier creator management: Manages customers, brand advocates, affiliates, content creators, influencers, and paid campaign partners within the same program structure.

Audience & Use Cases

• Audience: Consumer brands and commerce teams managing creator, affiliate, influencer, or advocacy programs.
• Use cases: Operating branded creator storefronts, tracking affiliate revenue, coordinating paid and organic campaigns, and maintaining direct ownership of creator relationships and performance data.

Technical Specifications

• Data ownership: Brands retain access to first-party creator and performance data.
• Commerce measurement: Supports attribution for organic and paid creator activity.
• Reported outcomes: Motom states that client programs have achieved 7.8x return on investment after nine months, 70.3% growth in gross transaction value (GTV) during sales events, a 135% increase in average order value (AOV), and an 86% lift in campaign conversion rates.