Muster made all the difference for our local advocacy campaign.
Use Cases and Deployment Scope
We used Muster for an advertising campaign where we needed the general public in our state to contact our representatives on an issue. We are an ad agency and purchased it, integrated it into the website, and used it on behalf of our client. It was really helpful for us because we are in New Mexico and we were able to really accurately get the right constituents to use the tool to reach out to their legislators. The legislators got so many emails that they felt the pressure from the general public on the issue.
Pros
- Easily getting the email generated to the right policy stakeholder and generally having that list.
- Really easy to embed on our campaign website.
- Great dashboard tool with a ton of information and maps that show the part of the state people were reaching out from.
- Responsive customer service team that worked with us before, during and after.
Cons
- I just was hoping that we could add tracking that would allow the data from Muster to be imported into our digital campaign dashboard
- Some additional analytics would be nice, like charts when number of contacts goes up or down.
- It might be cool for it to report on amount of contacts by policymaker
Return on Investment
- The policy that this helped us pass was HUGE for our state. It passed a bill that put a cap on medical malpractice lawsuits. That was essentially priceless - as those suits can expense our client and other healthcare in the state, millions and millions of dollars at a time. It was a big deal that we got the outcome that we did.
- It was extremely helpful to our real-time strategy to see our campaign's impact. For example, we could see a lot of action in one part of the state and less in another - so we would shift our geography to focus on areas that needed more engagement
- When we started, we had no idea how many responses we would get in just two months. We thought - maybe 500? We ended up getting over 3,300.
Usability
Alternatives Considered
Quorum Grassroots
Other Software Used
TapClicks, Dropbox, Google Analytics