What is MVPindex?
MVPindex software helps brands, properties, and agencies accurately quantify the value of partnerships, sponsorships, and activations with an integrated and cohesive omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location.
Asset Assessment
Asset Assessment
Assess the value of endorsements, influencers, sponsorships, and product seeding efforts.
Audience Intelligence
Understand the composition and attributes of bottom-funnel audiences.
Comparative Analysis
Contextual benchmarking of owned, earned, asset, and category social performance.
Data Processing
Optimize internal analytics solution with clean, structured data.
Digital Data Collection
First party data collection via digital activations for segmentation analysis.
Experiential Activations
First party data collection via experiential activations.
Location Analytics
Location-based data collection and anonymized behavioral analysis.
Performance Measurement
Campaign and evergreen content performance analysis across omnichannel outlets.
Sponsorship Valuation
Comprehensive and transparent valuation of branded and ancillary activations.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What is MVPindex?
MVPindex's software helps brands, properties, and agencies quantify the value of partnerships, sponsorships, and activations with an integrated omnichannel view that includes broadcast, streaming, social, digital, audio, in-venue, and on location. The software platform is designed to integrate with existing people processes or systems to help automate a service-heavy industry and start driving more efficient and impactful solutions.