Retargeting Postcards:

NaviStone bridges the gap between digital intent and physical outreach. It works by identifying high-intent website visitors who leave without converting (even if they are unknown to the brand) and quickly sending them a personalized postcard. The process is privacy-compliant, connecting anonymous digital browsing data to a physical address through a patented double-blind process. The mail piece is dynamically created based on their on-site behavior (e.g., products browsed or cart abandonment) and is typically sent within 24 hours of the site visit, helping to ensure the brand is top-of-mind. NaviStone helps marketers to deliver:

· Impact that is greater than traditional digital display retargeting.

· Response Rate: Outperforms typical digital channels (email: 0.12%, display ads: 0.3%).

· Retention ROAS that is better for retailers than other methods.

Lookalike Audiences:

This solution is focused on prospecting and customer acquisition. It leverages NaviStone's pool of digital intent data and identity mapping to model a new audience (typically 1-2 million prospects, according to NaviStone) that closely resembles a brand's most valuable customers or recent site visitors. This bespoke audience is refreshed weekly and can be activated through multiple channels, including digital display ads for broad reach and personalized postcards for the highest-propensity-to-buy segments. The goal is to sustainably grow the prospect universe with highly qualified consumers.

IQ Mail (Intelligent Direct Mail):

IQ Mail converts direct mail into a rapid-activation medium focused on retention and reactivation. It specifically targets digitally disengaged customers, including existing customers who have unsubscribed from email/SMS (which can be some of a brand's best customers), or high-intent sign-ups. The postcards are personalized and can be sent daily with first-class speed to engage customers when their purchase intent is highest, turning the physical mailbox into a responsive, intelligent channel.

· Reach: Recognizes "strangers" who are actually existing customers, adding more audience to ESP/CRM campaigns (via Amplify).

· Engagement: A significant number of consumers feel more valued by a piece of mail than an email.

Navistone boasts users at brands such as Sleep Number, HeyDude, and Vitamx. By activating high performing, first-party audiences for eCommerce brands, the solution aims to help mprove growth and marketing efficiency.

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