NEUTRUM Themennavigator

The NEUTRUM THEMENNAVIGATOR uses AI to visualize and explore the “mental maps" a target group has of a given topic from large quantities of freely formulated texts - e.g. from social media conversations, news, wikis or open surveys: which topics are they concerned with, how are these related to each other, in which terms are they talked about and who is driver and subject of the debate.

Every topic and every aspect is not only automatically rated according to emotionality, prominence and activation, but it can also be explored where, when and by whom it is discussed. The automatic entity recognition shows where each brand and personality is positioned and how. An intelligent navigation function determines the optimal content / argumentation chain from the actual to the desired positioning. Thus, the neural network offers answers to the eternal questions such as "which segments are there in the market?" and "how do our stakeholders perceive our topics and products?" Or "How do we best position ourself in the desired segments?". The data to be analyzed can be loaded into the tool by the user (e.g. from the media monitoring tool) or collected externally via HASE & IGEL.